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The Midas List Then and Now

View from Seed

Since I’m mainly doing this for my own interest and this isn’t supposed to be a scientific analysis, I’m going to instead look at the 2019 list and compare it to the 2009 list. 2009 was the nadir of the global economic crisis, followed up an unprecedented bull market. First, let’s set the stage for this time period.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 221
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How to Add Affiliate Marketing to Your Content

Duct Tape Marketing

How to Add Affiliate Marketing to Your Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Matt McWilliams. In this episode of the Duct Tape Marketing Podcast , I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 162
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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. Marketing often works hard on positioning and other marketing initiatives that the sales team undervalues. As Douglas Karr explains it: An analogy I’ve used for quite a while with marketing is fishing.

Sales 90
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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Take The Marketing Assessment: Like this show? The answer: Smart execution.

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Was SuperMac attempting to introduce radically new products and create a new market ? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? No, not really.