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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Lessons Learned: The lean startup

Startup Lessons Learned

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. April 6, 2010 8:23 AM Colie Brice said. Good stuff. Great blog!

Lean 168
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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Differentiate yourself. Take, for instance, a 2010 marketing snafu by Gap. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. It has to be specific and targeted, and it should speak to how your solution eases a pain point. Did your strategies work?

Marketing 109
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Four myths about the Lean Startup

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 18, 2010 Four myths about the Lean Startup Myth: Lean means cheap. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated.

Lean 167
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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

The VP of Marketing looked at all the other PDAs on the market and differentiated Handspring’s product by emphasizing its superior expandability and performance. Reply Building a Company with Customer Data – Why Metrics Are Not Enough « Steve Blank , on December 17, 2009 at 6:01 am Said: [.] End result?

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What I *Would Have* Said at TechCrunch Disrupt

Both Sides of the Table

I understand why he wants to differentiate himself but I wonder if a scorched Earth strategy against the main funding source for your company pays in the long run. But I wrote about one other point that I wrote back in March 2010 so it’s clear I didn’t just dream this up after today’s panel.