ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” In October 2018, older posts began to decline in rankings. Beginning in October 2018, organic traffic to the CXL blog began to decline: At a glance, the reasons were difficult to suss out. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. It wasn’t quite a flip from B2C to B2B, but it was close. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial. Hybrid models.

Customer 119

Customer Conversion Acquisition B2B 119

VC Cafe

JANUARY 22, 2021

Amazon Corporate Development – Notable acquisitions include Whole Foods ($13.7B), smart doorbell system Ring ($1.2B, 2018) and autonomous mobility technology Zoox ($1.2bn). AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. founded in 2018, raised $22M to date) HourOne – generative AI tex-to-video based on human presenters.

B2C 148

B2C Generative AI Artificial Inteligence 148

VC Cafe

OCTOBER 24, 2022

When it comes to the total value of exits, consumer startups cumulatively exceeded enterprise exit value in the period of 2018-2022. For my latest thoughts on this subject, I invite you to check out the podcast episode I recorded with Mike Gelb at the Consumer VC. The Consumer VC.

B2C 103

B2C IPO B2B 103

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. This approach works for both new account acquisition and account expansion. Keep doing what works.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. A 2018 study found that 74% of marketers who conducted original research saw increased website traffic as a result (though only 49% reported generating backlinks). food, fashion) with wide appeal. Example 2. “ Why did it succeed?

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131