Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Why don’t users come back to the application after the initial download?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Why don’t users come back to the application after the initial download?

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. RobertGlazer.com/outcomes. Like this show?

Marketing 88

Marketing Affiliate Channel Software Review 88

Entrepreneurs-Journey.com by Yaro Starak

NOVEMBER 8, 2010

I’m not going to get into too much detail here about how that industry works, but it’s based on an affiliate marketing model, where you get free stuff (or money) for trying out offers and referring others to do the same. I was even able to place in the top ten in an affiliate promotion promoting the relaunch of Become A Blogger.

Internet 75

Internet Affiliate Marketing Germany 75

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2010

This is incredibly powerful leverage , if you want to meet important people in your industry, or as an affiliate marketing technique, because you can just write about something often enough if you want a top ranking for a certain term or name. Here’s what you will learn in this audio download -. Yaro Starak.

SEO 76

SEO Engineer Search Software Review 76

ConversionXL

MAY 27, 2022

Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Someone who prefers to read might download an ebook after reading a blog post. Any affiliate could host a webinar, no matter how small the audience. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. In David Skok’s post, he says: “Life Time Value > Cost of Acquisition. (It

Customer 133

Customer Churn Rate Retention Acquisition 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ll also include the MP3 download if you just want the audio without the video. Download the MP3 Audio only file [ 81 minutes | 56MB ]. Download the PDF Text Transcript [ 41 Pages | PDF ]. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. There's a Paid Search micro-ecosystem you can download at the end of this post.)

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 10, 2016

Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Not Acquisition – Behavior – Conversions. As analysts we have an out-sized obsession with Acquisition and with Outcomes. In your Acquisition folder in GA there is a Behavior report.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. " "Download the trial version." Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Now it's time for acquisition. No credit cards required to sign up! Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Startup Lessons Learned

MAY 15, 2020

You can listen to our conversation on Apple Podcasts , Google podcasts , or wherever else you like to download podcasts. The customer acquisition costs are going down. ER : Can you talk a little bit about the kinds of questions you're getting from your portfolio companies, and the companies and nonprofits that you're affiliated with?

Dallas 68

Dallas Employee Government Social Media 68

Occam's Razor

AUGUST 9, 2016

You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. Question time for your Acquisition, Design and Merchandizing team. Affiliates! Jump-Start Your Learning. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool. Campaign is defined as anything but Direct traffic. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

practicetrumpstheory.com

JULY 14, 2010

The opposite of actionable metrics are vanity metrics (like web hits or number of downloads) which only serve to document the current state of the product but offer no insight into how we got here or what to do next. So both Acquisition and Referral can be tabled for now. How do I Create these Reports?

Metrics 51

Metrics Lean Retention Startup 51

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. affiliate and referral marketing on the web. Github -Â Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

OCTOBER 10, 2011

Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in. Here's that picture, applied to SM DR campaigns: Value Per Acquisition. Download: Social Media Metrics Dashboard. Shoot for that. It will be hard. Rock a lot!

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

FEBRUARY 1, 2010

UPDATE: If you want to download three advanced custom reports to do Page Efficiency Analysis, Visitor Acquisition Efficiency Analysis & Paid Search Performance Analysis please check out: 3 Awesome, Downloadable, Custom Web Analytics Reports ]. This is a "teach a person to fish" type post. No Goals, No Glory.

Customer 98

Customer Analytics Metrics Acquisition 98

techcrunch.com

OCTOBER 23, 2010

It’s at its core another ad network, albeit w/ larger ad sizes tied to some interesting server side functionality (no downloads required). Affiliate marketers outsource their content creation (articles, blog posts, ebooks, other written content) in order to focus on their platforms and other aspects of their business.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

SEPTEMBER 16, 2008

Download Software. Vice versa conversion rate could be down but if you have done a good job of acquisition (relevant traffic) then AOV will save your butt when your boss yells at you ("Please Mr. Brent stop freaking out, look the average basket size went up 75%!"). Form submissions (leads). Trial signups. Content consumption.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Bonus : Download: Three awesome analytics custom reports. Bonus : Download three awesome advanced segments. Bonus : Download the Return on Analytics Calculation Model.

Analytics 140

Analytics Web Metrics DC 140