Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JANUARY 12, 2015

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Your effort will make this post 100x more valuable.

Analytics 145

Analytics Green Metrics Web 145

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

AUGUST 19, 2020

If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? We’ve had clients report SEO metrics from Adobe Analytics, while PPC metrics came from Google Analytics (because of its native integration with Google Ads).

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Valentine’s Day campaign). Data is not easy.

Email 48

Email SEO Campaign Agile 48

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. Conversions are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. . # In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. experiment with p type of campaigns. Metric: A metric is a number.

Analytics 138

Analytics Metrics Web Framework 138

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. I used Ipreo heavily at one of my prior VC funds. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time??

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics.

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink).

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

APRIL 1, 2020

In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Because of this, LTV is the metric that should receive most of your attention. Aggregates lie. At this point, all order data is still aggregated. Customer acquisition cost (CAC)—the other half of the equation.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. Stage 2: Optimize Your User Acquisition Campaigns. Connecting meaningful in-app activity to its acquisition source is important. Ultimately, tracking rich in-app events expands your knowledge about your audience so you can apply the learnings across your marketing campaigns.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

MARCH 26, 2014

Did they find your website via a campaign? You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2) If you’re using stuff that blocks a lot of user interactions until all the scripts are loaded, this may be a better metric.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Mature your metrics. Prioritize.

PPC 48

PPC Analytics Video Non-Compete 48