View from Seed
JANUARY 24, 2018
The concept our Guilds is simple: We want to bring together small groups of Product and Go-to-Market experts to lend their time to support our portfolio company founders and key operators. Pierre Valade, Co-Founder of Sunrise & Mobile Designer at Microsoft. Brian Balfour, Founder & CEO of Reforge. Product Guild.
ConversionXL
FEBRUARY 3, 2022
GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.
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ConversionXL
FEBRUARY 3, 2022
They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).
ConversionXL
FEBRUARY 19, 2016
You’d think conversion optimization and SEO should play together nicely, right? There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. In addition, in silo’d teams or with limited budgets, there can be tradeoffs and decisions to be made between investing in CRO or SEO.
ConversionXL
NOVEMBER 23, 2022
Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. Product should be your main channel for customer acquisition, retention and expansion.
SoCal CTO
FEBRUARY 23, 2007
Why does this hurt, well I was just reading a few blog posts yesterday on finding startup co-founders: Where do you Find Cofounders? Startup Co-Founders: If You Cant Recruit Em, Should You Join Em? Finding Startup Co-Founders You would hope that networking events would be a good way to find suitable folks.
ConversionXL
APRIL 4, 2017
Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?
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