Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. After you demonstrate your strong sense of product design and development, we want to know how you will build a real business beyond just features. How can you expand TAM**?

Vertical 167

Vertical Distribution Business Model Framework 167

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. Further refinement of Product/Market fit could be done locally by using Value Proposition Design. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country.

Global 335

Global Australia Silicon Valley China 335

Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. After you demonstrate your strong sense of product design and development, we want to know how you will build a real business beyond just features. How can you expand TAM**?

Vertical 153

Vertical Distribution Business Model Framework 153

Steve Blank

SEPTEMBER 14, 2009

Tech acquisitions went crazy at the same time the IPO market did. The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. And some companies didn’t even have to go public to get liquid. billion.) So what’s left?

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

JULY 24, 2018

When designating a metric as a KPI, this is your foremost consideration: depth of influence. Slice the matrix vertically along the time-to-useful dimension…. Campaigns can be optimized based on real-time impressions, clicks, visits, page views, cost per acquisition etc. Is the distribution optimal? What do you see?

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

FEBRUARY 3, 2022

Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. Theme: Digg 3 Column by WP Designer. Eric and I will be working on others. Blog at WordPress.com.

Customer Development 223

Customer Development Web Developer Customer 223

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

The Next Web

OCTOBER 2, 2013

Distribution and cashflow pose challenges in China. Furthermore, the steady cashflow in the Western market also comes about because of one key factor: the distribution model. The relatively straightforward distribution model in the US for mobile app developers is contrasted by a landscape in China that is simply put, a maze.

China 122

China Developer Intellectual Property Mobile 122

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. You’ll likely have to make a case to get developer and designer resources and bring your asks into the right formats for product teams to push them forward. For inventory-driven sites, the website is a big part of the product. Anything behind a login or on a native app doesn’t work.

SEO 159

SEO Framework SCRUM Search 159

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers.

Distribution 66

Distribution Vertical Viral B2B 66

Steve Blank

NOVEMBER 2, 2009

What’s the customer acquisition cost? The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer. Who influences a sale? Who recommends a sale? Who is the decision maker? Who is the economic buyer? Blog at WordPress.com.

Lean 250

Lean Silicon Valley Startup RSS 250

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. It sounds simple; however, very few asset managers actually do it.” 3) Raise capital. 10) Report.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. And Pinterest lights up around home design, apparel, food and other commercial items. (I General news carries the lowest CPCs whereas specific verticals like healthcare and finance command higher CPCs.

Social Media 47

Social Media Vertical Advertising Distribution 47

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> flavor of a question-and-answer, poll-your-friends site with a distant revenue model and no user acquisition strategy.

Stealth 41

Stealth Technical Review Startup Software Review 41

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Banner adverts served on a variety of devices.

Marketing 100

Marketing Campaign Email Sales 100

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Go spend some time outside the building talking to potential distribution partners. Stop annoying our game designers and start working on selling and marketing the games.” They think we’re brilliant.

Silicon Valley 212

Silicon Valley RSS Video San Diego 212

ConversionXL

DECEMBER 3, 2018

Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Create movement-first content to build credibility.

B2B 133

B2B Marketing SEO Search 133

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals. Previously, she was the first Entrepreneur-in-Residence (“EIR”) for Dell Inc.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110