Seeing Both Sides

AUGUST 16, 2012

I first met Steve when he was VP of Engineering at Centerline software, a software development tools startup, and I was a junior in college. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. In fact, new product features are the most underrated driver of SEO growth for large sites. SEO growth works differently for sites that scale with content (e.g., Take Quora, for example. Quora Spaces. Look at Amazon.

SEO 159

SEO Framework SCRUM Search 159

VC Cafe

FEBRUARY 7, 2011

They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service. Consolidation will persist to prove itself as companies like Amazon and eBay continue to make acquisitions (Zappos, Quidsi, Woot, BuyVIP, etc.).

eCommerce 94

eCommerce Open Source SEM Technical Review 94

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? And, and, and you're gonna have to find something else that, that, that is your sort of growth engine in stock. So you know that you can't come into a partner program and just outspend someone in a day. And then they're a lot more interesting.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. SEO-focused content can drive new traffic to your site while providing prospects with a step-by-step guide to a persistent problem. SEO should lead with intent. But the keyword below shifts the focus entirely to AR rifles.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

SEPTEMBER 25, 2019

Depending on your specialty (the vertical bar of your T), you may gravitate toward one language or the other. Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). JavaScript for SEO, PPC, CRO, and analytics. JavaScript directly impacts how search engines crawl and index site content.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs. Agora Cloud Services.

Customer 247

Customer Cloud EC2 Channel 247

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. This is a fantastic customer acquisition situation.

Founder 48

Founder Sales Cycle Affiliate Retention 48

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Have a balance in your spend between acquisition and website. Your SEO strategy is buying links, expired domains, et.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). When I say embarrass your senior management that's what I mean.

Management 68

Management Analytics San Diego Web 68

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133