ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. But ASO, like search engine optimization, fails when worshipped like a false god. We can’t rely on install metrics alone to substantiate success. 70% of Apple App Store visitors use app store search to discover apps.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. For a more granular look, you can also break it down depending on the search query that brought them there. Domain authority.

SEO 104

SEO Software Review Search Acquisition 104

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 20, 2021

In both respects, you need to understand if your content and paid media efforts are performing. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Whether it’s through a LinkedIn ad, a Google search result, a referral from a friend, or any number of methods. Make sure you optimize your content (including ads, video, blogs, social media, etc.)

Sales 152

Sales Audience Social Media Email 152

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. I lean on these YouTube channels for info on the YouTube algorithm: Little Monster Media Co ; Derral Eves ; Roberto Blake ; Tim Schmoyer.

Channel 129

Channel Metrics Algorithm Video 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

crowdSPRING Blog

DECEMBER 6, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. Startup Risk And Fear - crowdspring.co/IqILml.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Search engine optimisation is the process of enhancing a website’s visibility in SERPs. You should hire the best SEO Company for better search engine optimisation.

Channel 158

Channel Social Media Marketing PPC 158

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Hearpreneur

JANUARY 19, 2022

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

Entrepreneur 122

Entrepreneur Metrics Technical Review North America 122

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JULY 3, 2020

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. How does server response time impact SEO?

Caching 102

Caching Development Team Review Hosting Software Review 102

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Conventional strategies don’t seem to work for you.

Entrepreneur 436

Entrepreneur Venture Capital Operations Social Media 436

crowdSPRING Blog

APRIL 12, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! An acquisition is always a failure | by Jake Lodwick – [link]. The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link].

Social Media 91

Social Media Small Business Design Media 91

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JULY 15, 2015

Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. Phone tracking without software—keeping track of queries, and asking not only if they came from your website, but what did they search, did they use Google or Bing? Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. Plus, Google is now penalizing websites that aren’t optimized for mobile, which means your website may not pop up in search results, making it hard to attract more website traffic.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JULY 21, 2022

For example, someone looking for accounting software might start their journey by searching for the benefits of using accounting software. They might then progress to learning how one product differs from another before searching for a demo that shows how a product specifically benefits them.

Customer 118

Customer Marketing Channel Audience 118

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

Steve Blank

DECEMBER 11, 2020

Google, at the time, was overhauling the back end of their search engine. They built their search engine 20 years ago. I’m not going to talk about reforming the acquisition process, which many of your class speakers have mentioned and does need to get done. When I sat down with Admiral Selby , we talked about Google.

Technical Review 347

Technical Review Taiwan Technology Design 347

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

ConversionXL

MARCH 31, 2021

For example, searching Facebook for “SaaS marketers” yields the following Groups: You can also search Reddit to find relevant subreddits: Your clients may hang out in different communities than the examples above, but this is the time to put your detective hat on and look for popular conversations happening within each community.

Audience 127

Audience Non-Compete Distribution Channel 127

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

Austin Startup

SEPTEMBER 18, 2017

A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. They adopt, measure, and manage key product performance metrics.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150