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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Facebook Advertising's Offline Impact. #5:

Metrics 165
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Internet/Media: 5 things that will define 2011

Lightspeed Venture Partners

Display Advertising Enters a Golden Era. Innovations in media transaction platforms along with a better understanding of target audience have brought an amazing level of scale and efficiency in display advertising market. The aggregation of such high-intent traffic is what makes Google a formidable force on the Internet.

Internet 111
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. From the results fo the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers. #4 3 Dan on 01.12.10 at 9:32 pm [.]

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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves.

Media 63
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Will Facebook be the Next Yahoo?

Rob Go

Network fragmentation. Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Social networks should be incredibly robust because of network effects. Advertising effectiveness. I don’t.

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12 Month Total Online Presence Blueprint

Duct Tape Marketing

Employ a combination of free and paid tools such as Google Alerts, Google Reader, HootSuite and SproutSocial to filter, aggregate, follow and monitor your online presence and establish a routine of processing, acting on and sharing this information on a daily basis. Month 8 – Tackle Social Profiles.