Steve Blank

MAY 22, 2009

———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.

Silicon Valley 129

Silicon Valley RSS California Customer Development 129

Duct Tape Marketing

OCTOBER 5, 2022

A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. Zak (11:46): But I think it's the same thing in, in, you know, direct sales, right?

Framework 78

Framework Technical Review Software Review Naming 78

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In the next few posts that follow, I’ll describe how thinking of a solution to this model’s failures led to the Customer Development Model – that offers a new way to approach startup sales and marketing activities.

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Customer Development Developer Customer Silicon Valley 220

www.inc.com

SEPTEMBER 24, 2011

Sales & Marketing | Wednesdays. SALES & MARKETING. Advertising. Service companies are increasingly looking to get into work-for-equity relationships," says Peter Wendell , managing director of the Menlo Park , California -based venture capital firm Sierra Ventures and a faculty member at Stanford Business School.

Arizona 40

Arizona Equity Iowa Venture Capital 40

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 203

Customer Development Developer Customer Silicon Valley 203

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Steve Blank

MAY 21, 2009

As the company gets larger and a large professional sales organization kicks in, its second priority is to generate qualified leads. Before you go to a trade show sales and marketing need to agree to measurable goals. Then offer those budget dollars to the VP of Sales.

Silicon Valley 185

Silicon Valley RSS California Customer Development 185

Up and Running

NOVEMBER 12, 2018

But if you’re writing a plan as an internal guide for strategic growth, you should consider a lighter version— a Lean Plan. A Lean Plan can also serve as an initial plan that helps you think through all the aspects of starting your business. Marketing and sales plan. Your problem and solution. Target market (intended customers).

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

www.usatoday.com

JULY 16, 2012

"Were helping the second-largest city in the United States become a veritable tech center," Google says on its website, in trying to attract employees for sales and engineering positions. He has hired engineers from Loyola Marymount University , CalTech, University of Southern California and UCLA , he says. Advertisement.

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. What magazines did they read?

Silicon Valley 192

Silicon Valley RSS Software Review Technical Review 192

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. We have provided advice on using Google Adwords as well as other platforms , and today I want to share some advice on best practices for using Facebook as an advertising platform. To generate sales and revenue?

Advertising 103

Advertising Lean Marketing Campaign 103

Steve Blank

NOVEMBER 30, 2009

Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:29 am Said: [.] Reply Yuri Ammosov , on December 15, 2009 at 4:28 pm Said: Hmmm.

Customer Development 280

Customer Development Developer Customer Silicon Valley 280

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. << (tags: startups) [.]

Silicon Valley 122

Silicon Valley Product RSS California 122

ConversionXL

FEBRUARY 11, 2016

Why haven’t advertisers perfected the process? However, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success is changing. It doesn’t happen often.

PPC 48

PPC Matching Campaign San Francisco 48

Occam's Razor

JANUARY 28, 2013

", and the page is exactly the same for me in California or someone in London? They also make it clear they only serve California, rather than telling you after you click the Submit button! "Let's just get people on the phone and our sales reps will convert!" Why is it that when I visit www.3m.com

Web 164

Web Design Marketing Security 164

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. Ads drive awareness…to drive sales. PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Ensured that sales reflects your value-based pricing strategy.

Retention 48

Retention Metrics Acquisition Conversion 48

online.wsj.com

SEPTEMBER 23, 2012

Advertising. When youve bootstrapped a business where youre not drawing a salary and depleting whatever savings you have, thats one of the very difficult things to do," says Toby Stuart, a professor at the Haas School of Business at the University of California, Berkeley. Harley Goes Lean to Build Hogs. Businesses For Sale |.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Hearpreneur

AUGUST 2, 2019

I had the ambition to work at a traditional advertising agency, but a couple of things worked out when I secured an Agency role as an SEO Manager at the largest SEO Agency in North America managing XXXK in annual billings. It is already incredibility simple to start a Facebook ads campaign, but it is equally challenging to generate sales.

North America 67

North America Entrepreneur South America America 67

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. Yet John, they’ve never spent a penny on advertising in the 10 years they’ve been open. It would be so simple for you to lean into that skid, right? I’ll give you a quick example if I may.

Montana 56

Montana Viral Sacramento Differentiation 56

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. . + Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

NOVEMBER 2, 2015

An example of the implication: Don't expect short term sales/revenue from any social participation. Most don't have decent display advertising strategies with Yahoo! As a business you should take advantage of Facebook's immense audience by having a paid advertising strategy on Facebook. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? turn customer feedback into sales and relationships. Lean project management. SaaS Sales Team Compensation â?? advertising.

Software Review 53

Software Review Technical Review Startup 53

Up and Running

NOVEMBER 13, 2015

For a lot of small businesses, they start to think they’re making some sales, they’ve got a product. It will actually define the nature of the marketing that I do: where I advertise, how I do outreach, that kind of thing. Then, of course, more effective sales down that sales funnel. Reach out to us.

Marketing 60

Marketing United States Employee District of Columbia 60

pandodaily.com

NOVEMBER 29, 2012

Microsoft continues to invest in brand advertising to position itself as a comeback kid. NCR, a retail technology company, has acquired Retalix, a point of sale provider, for $650 million. Windows 8 Phone sales quadrupled last year’s phone sales. Source: The Next Web ]. - November 29, 2012. November 28, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93