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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. “Most of that money [from venture capitalists and angels] is used to build a product,&# explains Haig Kayserian, the CEO of Kayweb Angels. “Once that product is built, you will probably have given away a lot of equity.&#

Equity 74
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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months. How we think about the many facets of marketing: branding, positioning, events, advertising, and special projects we haven’t announced yet.

CTO Hire 266
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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

I tried to make it a little more entertaining than your average job RSS feed. VP of Engineering, AppNexus - New York, NY "It's over a billion ad impressions a day, we got a full tank of venture capital, half a pack of cigarettes, the future of ad networks is dark, and we're wearing sunglasses." " "Hit it."

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Search Engine Optimization (SEO). CBD and marijuana industry. Email Marketing.

SMS 101
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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Very few companies can make the “Four Steps to the Epiphany” work financially – this is one reason having engineering located in a cheaper country from day one is a major plus.&#

Lean 244
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Since I wasn’t an engineer, my contribution was around the team-building and fund raising. I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. The google adsense search button gives a feel for the direction of relevant advertising. I was an idiot.