A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Advertising ?? Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Hearpreneur

APRIL 13, 2022

We asked entrepreneurs and business owners who are their favorite disruptors and here are the responses; #1- Elon Musk. One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. He is a serial entrepreneur and has started several successful companies. 2- Dropbox.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

The Startup Magazine

NOVEMBER 9, 2019

However, many entrepreneurs have a fair share of beliefs and misconceptions about web design and development. Misconception #2: Once Your Website Is Launched, It Will Instantly Go Viral. No matter how minimalist or visually appealing a website is, it will never go viral unless the owner takes the necessary steps to make it happen.

Web 72

Web Design Developer Software Review 72

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

MAY 27, 2016

As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur. Similarly, mentioning viral marketing without specifics won’t assure fundability. Focus on customer needs.

Technical Review 134

Technical Review Intellectual Property Due Diligence Angel Investor 134

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Startup Professionals Musings

FEBRUARY 11, 2023

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Note the growth of your team and your own leadership.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

DECEMBER 7, 2022

Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Network extensively for partners, investors, and suppliers.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

DECEMBER 17, 2021

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” Marketing and advertising are business realties. Word-of-mouth and viral are not long-term solutions. The marketplace is a war zone.

Intellectual Property 345

Intellectual Property Leadership Viral Early Stage 345

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. On the one hand, an entrepreneur should not be overly paranoid and should know the ropes that VCs and other professional investors generally will not sign NDAs to see the concept or a prototype--and even if they did, it would not provide much protection.

Management 150

Management Product Entrepreneur Silicon Valley 150

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Success is the right balance of both for fun and profit.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

Startup Professionals Musings

MAY 16, 2020

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Note the growth of your team and your own leadership.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. We all are excited to hear real innovation, and struggle daily to increase every potential entrepreneur’s scope of thinking. For example, smart entrepreneurs look for recognizable patterns in disconnected domains.

Stealth 406

Stealth Startup Metrics Viral 406

mashable.com

OCTOBER 27, 2010

Many successful entrepreneurs learned how to run a business as they built one, and they had the educational benefit of being able to make mistakes and learn from them as they went along. These nine websites will help you track down the appropriate entrepreneurs. There’s no substitute for experience.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? The post Six ways to make your site-app-product go viral. A story of an app from nowhere to near dominance.

Viral 62

Viral Product Channel Audience 62

YoungUpstarts

APRIL 21, 2013

Enter “ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses “, a New York Times bestseller by founder of IMVU (creator of 3D avatars) Eric Ries. Validated learning should be the goal of all entrepreneurs.

Lean 193

Lean Technical Review North America Startup 193

Hearpreneur

JULY 5, 2023

Entrepreneurs leverage TikTok as a powerful platform to promote their businesses. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Chris Gerbig, Pink Lily ! #6-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

The Next Web

APRIL 14, 2014

Design & Dev Entrepreneur Social Media Roundups' In a recent survey by APCO Worldwide, analysts worked out how that love is expressed. They measured eight ways we interact with. This story continues at The Next Web.

Viral 166

Viral Advertising Social Media Design 166

The Next Web

DECEMBER 4, 2013

With an innovative product in the consumer payment space, the company had viral-ready content. Its social media and editorial advertising strategy clearly put the product first. Take good care of them, and organic, viral sharing may welcome your product to the marketplace. Entrepreneur Social Media How-To''s'

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

NOVEMBER 22, 2012

We had a chance to chat with Nicolas Franchet, Facebook ‘s Head of Retail & e-Commerce on its Global Vertical Marketing team, as well as Maz Sharafi, Head of Local Advertising Sales and Partnerships, on how small business owners, especially retailers, build an effective online strategy for Facebook.

Advertising 150

Advertising Japan Mobile Social Network 150

YoungUpstarts

JUNE 21, 2013

Building a business from the ground up can be a difficult process, and every entrepreneur knows the importance of marketing. Poorly chosen text colors that make them difficult to read, third party advertisements, and unnecessary graphics that slow down the site and get in the way of the customer should be avoided. by Chris Garrett.

Marketing 153

Marketing Startup Technical Review Viral 153

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Paid advertising channels follow the same pattern. Many entrepreneurs who build great products simply don’t have a good distribution strategy.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

crowdSPRING Blog

DECEMBER 27, 2010

But instead of focusing on just one category of thing, I am going to mix it up and make it about various resources any entrepreneur might benefit from. A great blog for entrepreneurs should be like a wonderful novel. The columnists cover everything from media to finance to advertising to economics and I benefit from them all.

Entrepreneur 91

Entrepreneur Redemption New York Cofounder 91

Startup Professionals Musings

MARCH 9, 2020

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Social Media 329

Social Media Metrics Viral Channel 329

Mike Michalowicz

SEPTEMBER 16, 2012

Welcome to the life of an entrepreneur. You better learn how to advertise with $100 (or less). I have good news though, most businesses can get the attention from prospects through simple, cheap but smart advertising. You simply need to know how to advertise with $100 or less. How To Advertise With $100 Or Less.

Advertising 155

Advertising Oman Social Media Hosting 155

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. ROI entrepreneur startup metrics social media business'

Social Media 252

Social Media Media Entrepreneur Metrics 252

The Equity Kicker

AUGUST 14, 2014

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Build up social capital, focus on “sharing” and watch your amazing work go viral! Ultimately the important question is: is web advertising moving forward?

Advertising 106

Advertising Web Viral Mobile 106

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

crowdSPRING Blog

MAY 2, 2014

Cycling IS the new golf for entrepreneurs! Is Native Advertising Even Profitable for Brands? Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. ” – crowdspring.co/1fmEnVQ. – crowdspring.co/1ftv1Y3. Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space…. The future.

Advertising 138

Advertising Video United States Syndicate 138

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167