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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Social commerce is a thing – Over 76M people in the US will make a purchase via a social network at least once this year (38.4%

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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

The startup Tracx , which provides a SaaS solution for tracking and managing marketing campaign on social networks, has received an undisclosed investment from Israeli angel Zohar Gilon. The round is intended to support Kenshoo’s expansion into France, Germany and Asia. Innovid raised $4.1 calcalist ].

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household. Primarily targets SMBs.

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Making Social Media Work For SMEs

YoungUpstarts

Building a following may mean subsidiary investments – for example, in advertising. LinkedIn, Facebook and Twitter all allow companies with small budgets of just a few US dollars per day to advertise through suggested posts, recommended followers and other means. Remember, you’re the newbie!

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

BonitaSoft has offices in France, the U.S. from France. With the help social networking tools it has became much easier for start ups to venture in the competitive market. and China, and recently recorded their 1,000,000th download of Bonita Open Solution.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? LinkedIn was curious, so the business social network decided to find out. Sign in with Facebook or Twitter to get started!

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How to Plan Your Social Integration Strategy

mashable.com

My company’s CEO, Patrick Salyer, explains why multiple online personas make it imperative that companies offer social logins beyond Facebook Connect.). Sure, Facebook will almost always be the dominant player in share-of-logins, but we’ve seen the other players account for up to a combined 60% share of social logins.