Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Startup 335

Startup Social Media Metrics Viral 335

ReadWriteStart

APRIL 8, 2023

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. TikTok and Influencers One viral video on TikTok can reach 1.5 Catch your customers with all the means you can utilize: social media, paid search, targeted ads, marketplace, and other dark magic practices.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 77

Metrics Social Media Viral Technical Review 77

ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Social Media 329

Social Media Metrics Viral Channel 329

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. A story of an app from nowhere to near dominance. Fourth: measurement.

Viral 62

Viral Product Channel Audience 62

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Headings aid in the reading and understanding of texts by users and search engines alike. Ways to Increase Traffic.

SEO 183

SEO Social Media Search Campaign 183

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 227

Customer Development Web Developer Customer 227

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google’s dominance of the ad market has bolstered its primacy for acquisition metrics—integrations with Google Ads (search and display) are comprehensive and seamless.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a pure advertising platform (like every site on the world). They do TV?

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. How to Optimize Your Mobile Website for Search. How to Optimize Your Mobile Website for Search. How to Search: Google Offers Free Online Classes. Advertising. Remarketing. e-Commerce.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

The Equity Kicker

AUGUST 14, 2014

You could chart the history of web advertising like this (quotes from Adrian Saunders/beaconreader.com ): Display ads from Yahoo and AOL: “Incredible returns! Just like the print ads you know and love, only cheaper and with better metrics!” Build up social capital, focus on “sharing” and watch your amazing work go viral!

Advertising 106

Advertising Web Viral Mobile 106

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. Because unlike Google search or other means, it involves people you already trust. We are the leader in the professional domain with viral growth. Why is it valuable?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Media Planning Media Buying Publishing Display Advertising Video Mobile. SEO Paid Search Search Marketing. Ad Industry Metrics. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Display Advertising.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ReadWriteStart

FEBRUARY 25, 2020

Some marketing techniques that fall under digital marketing include: Search engine marketing (search engine optimization, and pay-per-click digital advertising). Viral marketing. Digital marketing methods use trackable metrics that show marketing performance and behavior of customers. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

Up and Running

MAY 23, 2016

Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. Start as soon as possible.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

JANUARY 18, 2022

Rather than competing against the likes of Adobe with paid advertising, Canva puts effort behind social proof , getting featured in tech publications and sharing tweets from active users helping to grow awareness with its target audience. Viral marketing is hard to replicate. Canva tripled their user base in two months. Image source.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Professionals Musings

MAY 5, 2017

They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. A startup is a search for a repeatable and scalable business model. Do the metrics show that the business model you’re creating will support the company you’re trying to become?

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. YouTube is a powerful search engine that works hand-in-hand with Google. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

SoCal CTO

NOVEMBER 10, 2009

In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. You mention social / viral aspects at both Google Photos and United Online. and also to local advertisements. I'll be interested to see what it turns into. How did you do that?

Management 150

Management Product Entrepreneur Silicon Valley 150

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Another way to promote the website is doing organize search. We finally settled on a $1.99 Nothing made any difference.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

mashable.com

MAY 24, 2011

May 23, 2011 17:45:54 Reply 0 Flag this comment HD1080i Follow +1 DITTO ON THAT … counting app downloads vs use-case metrics shows that the native app gets lost in its own sea of icons. Discovery by social and webapp html5 is more agile and less icon-find-item-search. Sign in with Facebook or Twitter to get started!

Mobile 90

Mobile Web Social Media Software Review 90

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Continually add new marketing and distribution partners.

Social Media 120

Social Media Metrics Viral Channel 120

Cracking the Code

NOVEMBER 7, 2010

I love this video: everything you need to know about online advertising! In search of Europe's next tech stars. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more.

Software Review 59

Software Review Technical Review Cloud Europe 59

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) They may also contribute code to the community that comprises the backbone of their technology. in place before you expand. All Rights Reserved. startupcto

France 77

France Marketing Social Media Startup 77

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. My partner @ LeeHower looks back: [link] 5 days ago Search.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178