Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

DECEMBER 30, 2020

That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

YoungUpstarts

JULY 4, 2019

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. With each new video, we had pushed the limits further and further, which gained us international attention and eventually led to meeting Ronaldo’s team and getting into business with him to launch a new brand.

Viral 127

Viral Video Spain Internet 127

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). That video got a magnificent number of Likes. Gets more Likes. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

JANUARY 4, 2024

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. 20:36] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers?? [21:34] For me, advertising can be kind of seasonal.

Revenue 79

Revenue Advertising Email ChatGPT 79

Startup Professionals Musings

NOVEMBER 27, 2011

Blogs composed of video clips are called “vlogs.” Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements.

Internet 239

Internet SEM Wiki Viral 239

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 1, 2011

Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.

Viral 73

Viral Campaign Social Media Technical Review 73

Duct Tape Marketing

MAY 18, 2023

20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] 07:47): And then I'll, so then I shot a Loom video and I sent that out just to people that, that were tagged and, and, and had asked for it. 10:43): And I'm from this YouTube video and from my website.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Startup Professionals Musings

OCTOBER 30, 2010

Blogs composed of video clips are called “vlogs.” Streaming video. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. We noticed the short video format works well. We focused on short videos, which worked for us.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. It is absolutely MVP of advertising. Can we take this video and put it in 10 different contests?

Viral 354

Viral Video RSS Audio 354

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

AUGUST 25, 2023

If an innovative solution is involved, prepare a minimum viable product or a video to demonstrate functionality and usability. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Test your plan to get feedback from real customers.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. The best performing content will include all three styles in one video. Educational content covers videos like how-to’s, tutorials, documentaries, product reviews, and many more.

Channel 129

Channel Metrics Algorithm Video 129

The Next Web

FEBRUARY 26, 2014

Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform. No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. billion online videos before the day ends ! That is nearly an hour of video for every person on the planet.

Advertising 138

Advertising Video United States Syndicate 138

YoungUpstarts

MARCH 18, 2015

Video games used to come with a stigma. Consumers now come to expect the ability to complete nearly all daily tasks via their smartphone whether it be sending emails, browsing the web, watching videos or even paying for products. Here are just a few ways that might be manifested in 2015: More Brands Advertising. by Jessica Oaks.

Mobile 100

Mobile North America Marketing Technical Review 100

The Next Web

DECEMBER 4, 2013

The process is especially tricky before you’re ready to distribute your final product, but teaser videos, downloadable PDFs and other digital content provide options for social sharing long before a product’s ship date. Its product announcement and teaser video have been shared heavily in anticipation of the product’s release.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.

Sweat Equity 296

Sweat Equity Startup Salary Viral 296

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition. Marty Zwilling.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. These days, video production is also a useful skill. Your Twitter and YouTube messages better match your print advertising message. Attracting key stakeholders requires sensitivity.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 333

Marketing Revenue Matching Viral 333

Up and Running

JANUARY 22, 2020

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Video and voice search. CBD and marijuana industry. Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.

Sweat Equity 435

Sweat Equity Salary Viral Leadership 435

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? Video is one of the most engaging forms of digital marketing. Because video combines visual and audible elements, it brings the best parts of other the other digital media and combines them in a super-sharable package. But what makes a video viral? What does it mean to go viral?

Viral 28

Viral Video United States Internet 28

Startup Professionals Musings

FEBRUARY 13, 2021

Pervasive communication to your market is always required, including ads, trade shows, viral videos, and online influencer courting. The value of “word of mouth” advertising is largely overrated. Marketing should begin even at the idea stage.

Stealth 406

Stealth Startup Metrics Viral 406

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. Think: GoDaddy).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 2, 2014

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

Mike Michalowicz

SEPTEMBER 16, 2012

You better learn how to advertise with $100 (or less). I don’t care how great your website is, or how fantastic your customer service is, or all the amazing features of your product – if you don’t advertise to the right people at the “right time” (loosely interpreted as “all the time”) you’re screwed. Not even your mom.

Advertising 155

Advertising Oman Social Media Hosting 155

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

crowdSPRING Blog

SEPTEMBER 22, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Hello Ad Dollars? – [link].

Social Media 90

Social Media Small Business Design Media 90

YoungUpstarts

OCTOBER 30, 2019

Big businesses in cities around the world are inspired to create advertising in the form of street art. It is captivating for the people around at the time – and people will create the video for you – and then spread this around social media. Samsung managed this brilliantly in London and enjoyed viral attention of Twitter.

Campaign 113

Campaign Flash Marketing Viral 113