ConversionXL

APRIL 14, 2021

As digital marketers, content is a critical part of everything we do. And while analyzing and refreshing content may take a lot of time and effort, the results for generating more traffic and improving SEO are clear. . TF-IDF for SEO. But there are also other terms that are very important in SEO that should be considered.

SEO 140

SEO Marketing Algorithm Search 140

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 96

Analytics Viral Web Mobile 96

Hearpreneur

DECEMBER 28, 2022

6- Email marketing. The pivotal change I am making for 2023 is to try out email marketing. I have realized the worth of email marketing and the number of site visitors it can bring. 19- Cost-effective marketing. When I do this, they come back to me again and again—and they refer me to others. Photo Credit: Ian Brian.

Social Media 118

Social Media Entrepreneur Retention Finance 118

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

Marketing 83

Marketing Social Media Artificial Inteligence SEO 83

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through SEM? Do you have a customer referral program?

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

This is going to be BIG.

FEBRUARY 26, 2010

Online Marketing Director, Knewton - New York, NY "I am 15. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. It will also ensure you align your content creation efforts with your marketing and business goals. Content planning for sales and marketing goals. Each stage ties roughly to different marketing or business goals. Take Mailshake, an email marketing automation program.

Differentiation 129

Differentiation Sales Email Metrics 129

Women Entrepreneurs Can

DECEMBER 28, 2020

Use SEO to Gain Organic Traffic – Businesses should utilize search engine optimization to acquire more customers. To get started, you can use a tool like SEOCalc.com to find SEO experts. Establish an Affiliate Partner Program – Creating a referral program extends your network as a business and helps you find new clients.

Affiliate 52

Affiliate Social Media SEO Analytics 52

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups.

Southern California 170

Southern California Acquisition Cost Customer 170

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ReadWriteStart

OCTOBER 20, 2023

The Founder’s Journey To truly succeed, a founder needs resilience , a consistent capacity to innovate, and the agility to adapt to an ever-changing market. From custom app development to effective mobile marketing strategies, they embody the spirit of innovation.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Bonus reading material: Multichannel Analytics: Tracking Offline Conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

MAY 25, 2021

9 Tools That Will Make Your Consulting Practice Run More Profitably written by John Jantsch read more at Duct Tape Marketing. It can be used in many ways to run your entire business, marketing, sales, task management, recruiting, and certainly project management. There’s an overwhelming amount of tools out there. Monday.com.

Analytics 69

Analytics Affiliate Email SEO 69

ConversionXL

FEBRUARY 13, 2013

No matter whether you run a blog, a SaaS business, an eCommerce store or any other company that sends emails you will be able to learn something from the tips below and apply them to your own email marketing strategies! It’s always good to be think about email marketing in context. For lead generation businesses (affiliates, etc.)

Email 114

Email Customer HTML Campaign 114

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

DECEMBER 10, 2023

Here are their responses: #1- Publishing a source magnet content Photo Credit: Andre Oentoro In 2024, our team aims to publish a source magnet page about animation in marketing. For that matter, I’ll probably go with some sort of hybrid approach, i.e. blending human creativity with AI’s analytical capabilities. The goal ?

Technical Review 134

Technical Review Entrepreneur Artificial Inteligence Affiliate 134

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

NOVEMBER 22, 2013

written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing. You can use the SEO features to optimize your site.

Management 71

Management Affiliate SEO Analytics 71

YoungUpstarts

AUGUST 25, 2020

Here’s a compilation of the 25 extremely outstanding marketing strategies that a brand can use to reach its audience. Creatively combine them, shake them and make a good marketing mix! We have made a compilation of the most crucial ways to do marketing. The 5 great ways to do marketing. Interruption Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Up and Running

AUGUST 25, 2021

Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. 5 steps to expand your business into a new market. In my experience, one of the best ways to enter a new market is to identify a pain point that’s personally affecting you or your business.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. Every Brand Marketer has written down the brand persona.

Web 164

Web Design Marketing Security 164

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.].

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. It’s not like you open up Google Analytics and the data will come telling you stuff. You don’t have generic problems.

Analytics 48

Analytics Technical Review Conversion Framework 48