Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. Think beyond Facebook for social media.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Duct Tape Marketing

NOVEMBER 4, 2022

As you’ll see in this article, there are AI tools for copywriting, design, social media, SEO content creation, decks, and much more. It has you covered from creating SEO-optimized long-form posts to sales emails, Q&A, essays, product descriptions, reports, and even ebooks.

Marketing 84

Marketing Social Media Artificial Inteligence SEO 84

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Women Entrepreneurs Can

DECEMBER 28, 2020

Use SEO to Gain Organic Traffic – Businesses should utilize search engine optimization to acquire more customers. To get started, you can use a tool like SEOCalc.com to find SEO experts. Another cost-effective way is to use social media influencers. You can set a program where affiliates are paid in commission.

Affiliate 52

Affiliate Social Media SEO Analytics 52

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ReadWriteStart

OCTOBER 20, 2023

Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively. Whether it’s through in-app purchases, subscriptions, or affiliate marketing, diversification is key. Know Your Target Audience Understanding your audience is fundamental.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Up and Running

AUGUST 25, 2021

If you want to learn more, head over to popular social media platforms like Facebook and Twitter to talk to your existing followers or people who are involved with an industry you want to enter. billion people use social media, so you’ll have an easy time finding relevant groups where you can learn about unanswered customer pain points.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you get over the frustration of having done attribution modeling and realizing that it is not even remotely the solution to your challenge of using multiple media channels? We have to have a robust Affiliate network.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

AUGUST 25, 2020

It is the type of marketing that has always been practiced in the traditional media. Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. So Affiliate Marketing only brings benefits if users click on the ad and make a purchase. . Interruption Marketing. Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Someone clicks on a banner, pay-per-click ad, or affiliate link.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. How much could you spend on keeping them sweet with email and social media? Or hang around for a few years?

Analytics 135

Analytics Customer CPA Acquisition 135

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

You want to provide information on traffic, and that can be something as simple as Google Analytics. You’re very well aware that one of the statistics packages is Google Analytics. Who uses Google Analytics here? A lot of websites sell affiliate products and you want to show shots of the inside of the affiliate payment area.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Transformify

FEBRUARY 1, 2019

It may be even more complicated if you need access to the health records of patients for your predictive analytics model or to offer them specific services and treatment. SEO & Social Media. Affiliate or Referral Programs. Affiliate or referral programs work in two ways. Word of Mouth.

Affiliate 49

Affiliate Equity Valuation SEO 49

Feld Thoughts

JUNE 27, 2012

The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. My partner Seth Levine sits on the board and wrote about his view of LinkSmart.

Web 130

Web Stealth SEO HTML 130

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order!

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. What was your primary means of driving traffic to the site (Google Adwords, Blogging, Social Media), etc? No affiliation to either #19 maxwell on 02.27.09 Thank you #9 Chris on 02.11.09 at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

marketingland.com

OCTOBER 8, 2012

Social Media |. Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. or in the cases of metrics and analytics, to increase the positive metrics you want more of ? Related Topics: Analytics | Analytics & Marketing Column | Featured | Marketing Metrics | Statistics.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. – Jimmy Daly, Animalz.

B2B 133

B2B Marketing SEO Search 133