Up and Running

DECEMBER 6, 2021

Make sure your website is mobile-friendly. Some owners think they are too busy to look at data analytics or review performance reports. Google Analytics is free and many social channels have their own reporting pages. If you haven’t yet, set up a Google Analytics account as well to help you analyze your web metrics.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

SoCal CTO

AUGUST 4, 2011

How concerned are we about design for mobile? Native mobile apps? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Does it need to playback on mobile devices? Affiliate tracking?

Developer 396

Developer Founder Viral Oauth 396

YoungUpstarts

OCTOBER 27, 2018

Ensure Google Analytics is set up on your website, so you can capture and analyze important data. Streamline your website’s mobile user experience. If you have an affiliate program, now is the time to capitalize on it. (If your order fulfillment process falls apart during the holiday, your brand could be in big trouble.

eCommerce 157

eCommerce Affiliate Lead Generation Social Media 157

SoCal CTO

AUGUST 4, 2011

How concerned are we about design for mobile? Native mobile apps? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Does it need to playback on mobile devices? Affiliate tracking?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Hearpreneur

AUGUST 26, 2021

4- Affiliate marketing. Affiliate marketing is the industry that will continue to thrive in the coming years. Affiliate marketing allows huge businesses to obtain websites to sell their items online in exchange for a small commission. 12- Analytics and big data. Thanks to Eric Carrell, SurfShark ! #4- Probably not ever.

Artificial Inteligence 114

Artificial Inteligence Technical Review Securities and Exchange Commission Entrepreneur 114

ConversionXL

MAY 27, 2022

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales. Mobile-friendly design.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

YoungUpstarts

MAY 9, 2014

Once your business has grown past the free capabilities, you can upgrade to Hootsuite Pro for a small fee, allowing you to manage up to 100 social profiles with advanced analytics reports. Founder and CEO of Appsbar, Scott Hirsch, is a noted entrepreneur and expert in mobile marketing. Use Wave for your accounting and payroll.

Management 167

Management Software Review eCommerce Entrepreneur 167

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). b) Brand Reputation (usually provided by social sentiment firms).

Technical Review 187

Technical Review Software Review Customer Social Media 187

Up and Running

JANUARY 22, 2020

Affiliate Marketing. You should also link your Search Console to Google Analytics. And, be sure your website load speed is blazing fast and responsive on any mobile device. You can also leverage messenger marketing platforms such as Mobile Monkey to run chatbox campaigns and engage your contacts on a more personal level.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

YoungUpstarts

MARCH 16, 2014

When you check your web analytics are you seeing more visitors from Android or iOS devices? Founder and CEO of Appsbar, Scott Hirsch, is a noted entrepreneur and expert in mobile marketing. Thinking Aloud application development appsbar developer mobile apps Scott Hirsch' Talk to your customers!

Developer 162

Developer Application Development Syndicate Syndication 162

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers). Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers). Cohorts vs. segments: What’s the difference?

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

MARCH 13, 2020

I have clients who show off plans, share a website design, highlight a trend in Google analytics, give context to spreadsheet data, do a website review, and all manner of saying hello in the most personal way possible. This is not an affiliate link, just a discount because I like you so much!). Great Use Cases and Tools.

Technical Review 99

Technical Review Software Review Video Affiliate 99

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4 Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 19, 2021

A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. This makes sense when you consider that almost four in five people access the platform via mobile. Effective engagement starts by understanding who it is you’re talking to.

Marketing 134

Marketing Audience Social Media Algorithm 134

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. How many through affiliate deals? On measurement. Is it 4/1,000?

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. › Analytics › Actionable Analysis. Actionable marketing tip: At a minimum, have a mobile strategy to ensure that consumers can access your site from your social media location regardless of whether theyre using a computer, smartphone, or tablet.

Social Media 86

Social Media Media B2C New York 86

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. Be aware of mobile subject line character restrictions. Mobile-friendly design. 81% of all emails are opened and read on mobile devices.

Email 136

Email Customer Marketing Software Review 136

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

mashable.com

JULY 10, 2012

However, some individuals or small businesses have found success through affiliations with major retailers. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Mobile devices are fast becoming the preferred method of accessing the web.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. MailChimp also scales with your business, offering powerful email automation workflows, insightful analytics, and flexible payment tiers help you balance business needs and budget.

Email 60

Email Small Business Marketing Campaign 60

ConversionXL

MAY 11, 2013

Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. Now what if I told you that 52% of all mobile ads result in a phone call AND there was a way to easily get your phone number in front of people searching from their mobile phone?

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. How does any tool have access to your website or mobile app data?

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MAY 27, 2015

Mobile web is dead. Here's a head-start with the questions you'll have to answer to create a fabulous RM strategy: Who is going to create all the See-Think-Do-Care content for your desktop website, mobile website and mobile apps and deliver it on your owned and rented platforms (more on this below)? Mobile web is dead.

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

MARCH 20, 2015

Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Navigation should not match the traditional site, the task they are willing to do on mobile are different. Email traffic is becoming more mobile traffic. Averages lie.

Analytics 48

Analytics Texas Conversion Mobile 48

YoungUpstarts

FEBRUARY 19, 2014

Be inspired by the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers. VentureBeat Mobile Summit. Google I/O. Social Media Marketing World. Inside BitCoins NYC. Social Media Strategies Summit.

Las Vegas 165

Las Vegas North America Silicon Valley New York City 165