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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Most hurricanes that reach the United States start off the coast of West Africa. Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Why bother?

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Strategic Fitness: Elevate Your Acumen, Allocation and Action

Duct Tape Marketing

So getting more customers, creating a better sales funnel, closing more leads. Long-term, we've got to be good at communicating, executing, we got to be great at marketing, we got to be great at sales. You can try Active Campaign for free for 14 days and there's no credit card required. And they make it easy to switch.

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5 Reasons That Successful Non-Profits Are A Challenge

Startup Professionals Musings

Even then, the business and leadership efforts to solicit and manage donations cost real money, and may be more difficult than the marketing and sales jobs of most startups. Thus it’s hard to attract top-notch talent, premium locations, and first-class marketing campaigns. unless it relies wholly on donations.

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The “Bonfire Moment”: How to Solve People Problems for Startup Success

Duct Tape Marketing

Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. We thought, okay, probably an anomaly.

Startup 59
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3 Steps Brands Can Take To Boost Bottom Line By Creating Behavior Change

YoungUpstarts

The beer brand Carling Black Label combatted domestic violence in South Africa through its #NoExcuse campaign against gender based violence and fighting against toxic masculinity. Toothpaste brands have tackled school absenteeism and oral hygiene. And these are just a few examples.

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5 Reality Checks On Running A Charitable Organization

Startup Professionals Musings

Even then, the business and leadership efforts to solicit and manage donations cost real money, and may be more difficult than the marketing and sales jobs of most startups. Thus it’s hard to attract top-notch talent, premium locations, and first-class marketing campaigns. unless it relies wholly on donations.

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8 startups that leveraged products for social good, and where they’re headed in 2014

The Next Web

Launching – and funding – several crowd commerce campaigns. Similar to a Kickstarter model, these campaigns use products to fund projects. A recent aim for a water well in Africa was funded by sales of more than 300 sustainably-made, BPA-free water bottles. This brand’s focus in 2014?