Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
Most hurricanes that reach the United States start off the coast of West Africa. Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Why bother?
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