ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly?

Conversion 48

Conversion Product Technical Review Widget 48

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Folks scamming you for the incentive are a — cheap — cost of doing business.). They plan out email campaigns with more sophistication than many of us would plan out actual product launches.

Email 54

Email Software Review Software Campaign 54

ConversionXL

NOVEMBER 15, 2018

A hold-out group can deliver the answer, but, like everything, it comes at a cost. You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. But site development costs aren’t the only costs to consider. What are hold-out groups?

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Lessons Learned

AUGUST 24, 2009

As the costs of production fall, it’s getting easier and easier to send in a proposal or even a complete work. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. ideas (e.g.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. The site has tons and tons of content, almost haphazardly so. Make tough choices.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Not only do you lower your costs to acquire customers (CAC), it also increases your return on investment (ROI).

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.”

Social Network 73

Social Network Viral Social Media B2C 73

abovethecrowd.com

OCTOBER 1, 2013

I rarely meet a company that hasn’t experimented with AdWords in some way, and most of those that do understand the basic math around the cost of customer acquisition. You want to know what it is for each and every outreach campaign. In this case we used $1mm/year cost for the smaller companies, and up to $10mm/year for Priceline.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. Customer acquisition cost (CAC)—the other half of the equation.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. A great summary of performance with some trends.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Full warehouses cost money; empty shelves cost money.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

JUNE 19, 2018

Active campaigning works. We all have product defects, we just don’t know where they are and how much they cost us. Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Show, don’t tell.

Technical Review 103

Technical Review Agile Analytics Conversion 103

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. tells you how much adwords cost. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? hire low-cost international engineering talent.

Software Review 53

Software Review Technical Review Startup 53