The Equity Kicker

MAY 19, 2015

Firstly some apps will aggregate goods from lots of retailers and discovery will happen in app. That creates space for startups to build discovery experiences focused on specific verticals. The aggregation needs to be broad enough that transactions occur frequently but narrow enough that product discovery is truly engaging.

eCommerce 60

eCommerce Mobile Aggregator Vertical 60

Startup Lessons Learned

AUGUST 24, 2009

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

Hearpreneur

AUGUST 2, 2016

Crowdfunding can range from game developers raising money for an entire game to entrepreneurs finding enough backing to create their next exciting product. Do you really understand how to market your opportunity and speak to an audience via the necessary channels? are all necessary components of a complete marketing strategy.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Me – “Have you used Company x’s product? Me – “How are you positioning your product?”

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

www.kalzumeus.com

AUGUST 13, 2012

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes.

Email 54

Email Software Review Software Campaign 54

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also.

Acquisition 287

Acquisition Developer Management Advertising 287

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Were they vertically integrated ? That’s a shame.

Technical Review 356

Technical Review Framework Audience Media 356

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

FEBRUARY 11, 2019

No doubt you’re thinking about myriad administrative and organizational needs relating to accounting and finance, staffing, your product and service roadmap for the year and more. Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? With CRM revenues at 39.5

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. When using a product for the first time, users have no idea what to expect.

Retention 106

Retention Churn Rate Metrics Software Review 106

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory. Create “point” product value.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

JANUARY 14, 2016

Each app in each vertical is a world of its own. And, a productivity app that seeks to boost usage can measure average sessions per user. They can measure users who visited or bought high end women fashion products. Image Source. Stage 1: Which In-App Events Correlate With Your Goals? Image Source.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

DECEMBER 3, 2018

They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

The revolution is about access and the democratization of the factors of production. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. Who gets to own the digital products we have purchased in good faith? It’s the next phase of D.I.Y:

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

Broadtec ‘s MYTV integrated broadcast management system incorporates sophisticated planning, logistics, rights management, Commercials, media production & inventory. Broadtec’s offers Full end to end solution – advanced play list technology and production tools – Easy to use, Short implementation time – Very competitively priced.

Media 145

Media Social Network Flash 145

Occam's Razor

FEBRUARY 9, 2015

Let's move on to doing productive things. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! I'll wait here.

Metrics 60

Metrics Analytics Non-Compete Search 60