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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

SCRUM 112
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In The Fast Lane Of Business: Tom Maletta’s Reflections On Speed And Agility In Marketing

The Startup Magazine

The business landscape, particularly in the marketing realm, is evolving unprecedentedly. Brands and marketers must adapt swiftly to stay ahead in a fiercely competitive environment. The emphasis on speed and agility has never been more critical as consumer behaviors shift and technological advancements unfold rapidly.

Agile 78
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective).

Framework 163
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185
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Corporate Transparency for a Greener Future: The Imperative of Sustainability Reporting

Women Entrepreneurs Can

Regulatory requirements for sustainability reporting are ever-evolving, and businesses must remain agile to meet these changing standards. Leveraging Technology for Better Reporting Technological innovations such as big data analytics, cloud computing, and the Internet of Things (IoT) revolutionize sustainability reporting.

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A framework for categorizing and comparing cloud platforms

bijoor.me

Content Marketing. Social Marketing and Sales. Agile Development. Business Analytics & Intelligence. A framework for categorizing and comparing cloud platforms – OpenStack, AWS, Heroku, CloudFoundry! This is such a neat framework! Adventure Travel. Bike Tours. Engagement Tracking. Technology.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Machine Learning is most advanced and widely applied today in processing text (through Natural Language Processing) followed by understanding images and videos (through Computer Vision) and analytics and anomaly detection. Human-Machine Teaming in Exploitation and Analytics. Open-Source Code, Pretrained Models and Frameworks.