article thumbnail

How to build an agile and scalable SaaS for long-term success

The Next Web

If you are considering developing a vertical SaaS, it is your responsibility to communicate the technology’s robust benefits in a way that’s accessible to your potential customers. Incorporating new technology can be intimidating, but the potential benefits for you and your audience can be incredible. Create accessible technology.

Agile 131
article thumbnail

The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. You can also compete by making your product or service more accessible or available to a different target audience. Are you going to grow vertically or horizontally? Availability.

Startup 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? PPC is comparable to a speedboat — fast, agile, and quick to pivot but, as it requires constant refueling, it can soon get expensive.

SEO 147
article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation.

article thumbnail

Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Waterfall, Agile, Lean? For example, How does sales differ from one market to another? Liquidity – How?

Vertical 125
article thumbnail

How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Simply describe interactions your target audience has with your product. If you’ve never heard the term scrum or agile before, you’re behind.

SEO 159
article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Which is precisely why I mention *it depends on audience* — take genuine interest in cultivating the relationship by talking about things that interest your customer — for some it could be sports scores, for others it could be the latest presentation on highscalability. Someone correct me if they have a better memory.