Remove Agile Remove Customer Remove Design Remove Metrics
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? NPS & CSAT.

Metrics 157
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 127
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully. Enter Jims post.

Agile 111
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6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. In my view, every startup in today’s world would do well to adopt a management system with the same key objectives: Start with a customer-obsessed business model.

Global 308
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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. Playground designers intend for you to slide down the slide, but, of course, children always want to climb up the slide. Metrics for this depth are rare and only long-term.

Agile 139
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. Companies Run on Process. Process Versus Product.

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Marketing Is Getting More Difficult. Here’s Why.

ReadWriteStart

Customers would peruse advertising with open-mindedness and intrigue, reviewing new products for potential purchase without much judgment of that advertisement or reflection about its purpose. Today’s customers have different preferences. Focusing on vanity metrics can be damaging to your long-term potential.

Marketing 198