ConversionXL

MARCH 6, 2019

But LinkedIn owns the lucrative B2B audience. LinkedIn video ads: tech specs, targeting, metrics, and cost. Hard-code subtitles to get your message across without the audio. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. LinkedIn began beta testing video ads in October 2017.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 51

Community Kuwait Cofounder Bootstrapping 51

ConversionXL

OCTOBER 26, 2022

billion monthly active users, there’s a sizable audience to grow your business, whatever your target demographic. The question to ask yourself is: What does my audience find entertaining? What problems does your audience look to you to solve? Next, look at how your competition engages their audiences on TikTok.

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

NOVEMBER 27, 2013

None of the webcasts included slides, so the audio versions work really well. Steven at 6:45 describes a useful distinction between customers, users and audiences, where these may be competing as well as overlapping interests. The conversation centered around a few key topics: customers, bureaucracy, and MVP.

Lean 165

Lean San Francisco Cofounder Programming 165

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 25, 2010

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Labels: product development Speed up or slow down?

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

AUGUST 26, 2009

If you watch the video/audio below, youll get to see some of the questions I was asked after my presentation. I did my best to capture video and audio; a YouTube playlist and Slideshare slidecast are below: Slides (with audio): 2009 08 19 The Lean Startup TechStars Edition View more presentations from Eric Ries.

San Francisco 113

San Francisco Silicon Valley Startup Lean 113

Startup Lessons Learned

JUNE 2, 2010

Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Five Whys has its origins in the Toyota Production System. Speed up or slow down?

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Duct Tape Marketing

JUNE 1, 2023

So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. Really tracking and seeing if you're hitting those metrics and if you're not, what is going wrong? You need to align the team that's helping you.

Product 58

Product Framework Technical Review Cofounder 58

Duct Tape Marketing

JUNE 7, 2023

Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. Marketing Made Simple.

Employee 73

Employee Technical Review Advisory Board Sales 73

Mucker Lab

AUGUST 9, 2023

Connecting with Different Audiences Ground zero link building isn't just about SEO. These tactics also provide an opportunity to reach new audiences and connect with people in various ways. Understanding the Potential of Podcasts Podcasts offer more than just audio entertainment; they're a pathway to enhance online visibility.

SEO 78

SEO PR Reputation Engineer 78

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. SoundCloud’s primary audience is: Male. Step 1 – Set Up Actionable Analytics. Do This: Set up your conversion goals in Google Analytics.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

MARCH 28, 2014

” The visitor/view metric is one you should only be competing against yourself on. We’ll even slow the production down or stop production to get the story right because we believe that it’s the story that entertains audiences. ” metric for featured products & +28.0 This is an example of “averages lie.”

Video 122

Video Software Review Cofounder Metrics 122

Startup Lessons Learned

FEBRUARY 9, 2009

Expo to explain the lean startup concept to a larger audience. Im looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience. That was for a different audience and in a much smaller venue, but Id like to use it as a starting point.

Lean 68

Lean San Francisco Web Advisory Board 68

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 7, 2008

If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Sure, Id be delighted to.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Duct Tape Marketing

MAY 4, 2022

Well, she enjoyed being on the show and I've great have, have gotten great feedback because you do have a, a large audience of pretty focused folks that listen to it. I just wanted to be there for your audience. I think your work's amazing, but we could never have you as a guest, but Sarah, your second in command was a great guest.

CTO 76

CTO Cofounder Networking Operations 76

Duct Tape Marketing

NOVEMBER 10, 2021

But I grounded in classical philosophy from the Greek thinkers, the Greek thinker said that suggested that I'm talking Aristotle Plato, Socrates, not to get too wonky on your audience, but that we're each born with this sort of force of character. Betty said, you know, what is our new metrics for productivity? powered by.

Software Review 100

Software Review Networking Sales United States 100

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

SEPTEMBER 15, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

MAY 31, 2010

You are the ones that consistently blew the audience away. You are the ones that consistently blew the audience away. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

ConversionXL

OCTOBER 27, 2020

You’re likely already doing keyword research to identify how your target audience researches your topic and which answers they need in your content. To locate the best answer inside your video, Google needs an audio explanation so that the content shows up in the transcript, so this is something to make standard within your video strategy.

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. hoping to scoop up that small percentage of your audience who is ready to buy. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Mistakes to avoid when targeting metrics.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 18, 2008

Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. Hacker News 3.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

AUGUST 24, 2009

Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The problem is that there are no other metrics they can look at to judge the content of a book to know if it’s worth reviewing. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

Startup Lessons Learned

JULY 28, 2010

“We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# Which is a nice story. says Rachleff. Which is a nice story. says Rachleff.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

SEPTEMBER 10, 2008

Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# Update : bonus thought from Dharmesh Shahs 8 Startup Insights Inspired By The Mega Mind of Seth Godin: 6.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] What do you see that businesses need to be doing? [21:35] Like this show?

Software Review 81

Software Review Marketing Metrics Analytics 81

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 14, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

ConversionXL

JANUARY 9, 2019

These techniques—such as stakeholder and user interviews , which I cover below—are mostly qualitative because the best audience insights surface during conversation and observation. Is it higher usability metrics, like task completion and conversions, or something beyond analytics, like revenue? How will success be defined?

Design 131

Design Software Review Audio Technical Review 131

Startup Lessons Learned

SEPTEMBER 1, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Seth Godin: How often should you publish?

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Metrics for this depth are rare and only long-term. The conceptual level.

Agile 139

Agile Social Media Audience Software Review 139

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. In other words, they have learned to grow renewable audiences. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Thank you for your simple, insightful explanation of why that is the wrong metric to use.

Customer 167

Customer San Francisco Lean Hockey Stick 167