Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Probably not – you need to be finding an audience, making sure that audience will trade you their attention for your content, and – most importantly – establishing a baseline for how much that attention is worth to advertisers.

Customer 156

Customer San Francisco Viral Lean 156

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion. by Uzair Khan, VP of Sales & Marketing at Enterprise Monkey.

Social Media 200

Social Media Media Marketing Viral 200

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. We want to recognize new audiences that require a new approach than the brand is currently taking. Thanks to Isla Sibanda, Privacy Australia ! #25- Photo Credit: Scott Winstead.

Entrepreneur 114

Entrepreneur Affiliate Green Cloud 114

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 14, 2013

A Pillar Effect usually includes an initial rush of audience, followed by a long term stable stream of traffic, usually driven by search results, but also from all the different places online that link to it (called referral traffic in your web stats). Here in Australia the only two news sites I frequent are News.com.au

Media 110

Media Audio Video Social Media 110

thenextweb.com

OCTOBER 17, 2011

1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Getting tons of irrelevant signups wastes everybody’s time, so determine your audience and attack it head on. (By Shareables. Social Media. Latin America. Middle East. United States.

Social Media 67

Social Media Stealth India Startup 67

YoungUpstarts

NOVEMBER 22, 2012

Page Post Ads is a recently introduced way to help advertisers to reach a broader audience than their own fans and friends of fans. He points out the example of Australia-based Beginning Boutique , run by four female fashion entrepreneurs, which uses photos of their products smartly to entice customers.

Advertising 150

Advertising Japan Mobile Social Network 150

crowdSPRING Blog

FEBRUARY 3, 2013

Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real estate are among the advertisers this year ponying up the stratospheric fees hoping that their spot will capture the imagination of a world-wide audience. Inspire your audience. Not a bad gig, and a very nice return on organization’s investment.

Small Business 85

Small Business Viral Marketing Campaign 85

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I haven’t been to the desert in Australia, but it’s about the equivalent of that. I have a house in Brisbane, Australia, and I own my car, etc. I’ll show you a picture in a moment, so it’s an Australia-wide website devoted to this card game. I don’t know if you’ve been there before. This is me at Niagara Falls.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Up and Running

NOVEMBER 27, 2014

Recently our pin below on Pinterest went a bit viral. We were discussing what makes something go viral and he referred to it as “sad”vertising. You need to keep in mind that like any form of advertising, ahhh-dvertising can’t guarantee your campaign will go viral. So did Australian Metro Trains in Melbourne Australia.

Viral 80

Viral Campaign Social Media Advertising 80

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 2, 2020

Eric Ries : So if I'm getting it right, 60 million people is something like 5% of the possible audience of people who are on the internet and speak English. So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it.

South Korea 114

South Korea Silicon Valley Sweden Italy 114

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. If its part of a viral loop, its probably trying to get them to invite more friends (on average). First of all, why split-test? In my experience, the majority of changes we made to products have no effect at all on customer behavior.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Hearpreneur

SEPTEMBER 14, 2015

I love the challenge of finding better ways to communicate my expertise to my audience and connect with them in deeper ways to truly help solve their problems. Truly anyone with a good idea can enter the fashion merchandising area with no start up costs or overhead and get their designs or messages in front of a global audience.

Entrepreneur 48

Entrepreneur Fresno LLC Community 48

Up and Running

OCTOBER 2, 2015

” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Jonathan : Yeah, and just the idea of making something go viral, you can’t really follow a formula and make something go viral anymore. Joe, welcome.

Viral 60

Viral Audience Advertising Social Media 60

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

APRIL 7, 2010

.&# But we also invalidated a hypothesis that customers wanted an avatar; we had to learn a whole new way of explaining the benefits of avatar-mediated communication because our audience didn’t know what that word meant. Or should you focus on user engagement or virality? Or should you focus on user engagement or virality?

San Francisco 154

San Francisco Lean Metrics Design 154

Aymeric Gaurat-Apelli

AUGUST 16, 2010

Because they have found a theme that allows them to post regularly, that is related to their products, that is not spammy, that is viral and engaging, and the picture makes it more visible in the Facebook stream. Have a clearly defined audience. The most obvious one is that they mix English speaking audience and Czech audience.

Czech Republic 37

Czech Republic Australia Ruby Audience 37

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Most importantly, they have lots of data about the unit economics of their business.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Aymeric Gaurat-Apelli

AUGUST 16, 2010

Because they have found a theme that allows them to post regularly, that is related to their products, that is not spammy, that is viral and engaging, and the picture makes it more visible in the Facebook stream. Have a clearly defined audience. The most obvious one is that they mix English speaking audience and Czech audience.

Czech Republic 28

Czech Republic Australia Ruby Audience 28

Aymeric Gaurat-Apelli

AUGUST 16, 2010

Because they have found a theme that allows them to post regularly, that is related to their products, that is not spammy, that is viral and engaging, and the picture makes it more visible in the Facebook stream. Have a clearly defined audience. The most obvious one is that they mix English speaking audience and Czech audience.

Czech Republic 28

Czech Republic Australia Ruby Audience 28

Startup Lessons Learned

MARCH 13, 2009

Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. If the viral coefficient is 0.9, Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

JANUARY 27, 2009

In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. At a high level, anything that drives virality should be free. January 28, 2009 1:54 AM startupcfo said.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Aymeric Gaurat-Apelli

APRIL 20, 2010

Facebook has allowed me to find an audience to my creativity. Although I had been developing softwares since 1999, it was the first time I could think of an idea, write the application, publish it online and virally reach thousands of people! well, millions actually) Basically, it is Facebook that turned me into an entrepreneur.

Developer 32

Developer Australia Ruby API 32

Both Sides of the Table

FEBRUARY 8, 2015

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. I saw a post from Upworthy about a video showing a dance troop in Australia for large-sized people. Usually I tell them to study Upworthy & Buzzfeed.

Video 150

Video Curation Distribution Silicon Valley 150

Duct Tape Marketing

JANUARY 23, 2014

This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience. Something as simple as a note scribbled on a note pad gives off that old school feel some of your audiences respond to more eagerly.

Media 72

Media Marketing Social Media SEO 72