VC Cafe

JULY 26, 2020

Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs. what you think they might need) by talking to customers and testing every aspect of the product features, pricing, etc. Agile Development: launch an MVP early and iterate quickly.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. 5 steps to expand your business into a new market.

B2B 118

B2B Audience Software Review B2C 118

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 3:23] As CMO, how do you look at the customer journey? [5:26] Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

Up and Running

JANUARY 18, 2021

These are based on elements that should strengthen your store and limit disruption while building better customer relationships. The economy and your customers are still changing, so let’s look at what the driving forces of change have taught us. Customers want you to get out of the way. Niche markets become a bigger play.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 80

Social Media Media B2B B2C 80

Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And, as we speak, my answer on where to start is simple: Content Marketing. Your Blog/ Content Marketing will allow you to get leads. Your content hub or blog will provide an easy customized solution.

Small Business 100

Small Business Marketing Software Review B2C 100

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing.

Social Media 100

Social Media Marketing Technical Review Distribution 100

View from Seed

JULY 31, 2014

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce. The “Internet of Things”. What’s on the Horizon?

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

Duct Tape Marketing

JUNE 23, 2022

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenny Weigle. In this episode of the Duct Tape Marketing Podcast , I interview Jenny Weigle. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58]

Community 93

Community B2B B2C Technical Review 93

YoungUpstarts

OCTOBER 27, 2020

Regardless of niche or industry, several businesses need to find, connect, and gain new customers. Some marketing methods tend to be quite effective for certain businesses. One particular technique that may come to mind is engagement marketing. What Is Engagement Marketing?

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. While advertising has always worked for all types of businesses, more and more marketing professionals (especially small businesses, enterprises and SMB’s) are accepting the shift in advertising strategy.

Social Media 62

Social Media Media Marketing Lead Generation 62

Brandanew

OCTOBER 22, 2015

This optimism is often offset by the fact that there’s so many small businesses and Startups in competitive markets. And this is where as a business owner, you should consider hiring a marketing communications agency. But I will explain more… RELATED: 9 reasons why small businesses should care about content marketing.

Hiring 100

Hiring Social Media Marketing B2C 100

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

AUGUST 24, 2020

What comes into your mind when you hear B2B marketing strategies ? You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace. You have to employ both traditional and digital B2B marketing tactics to stay ahead in today’s competitive marketplace.

B2B 165

B2B Marketing Social Media B2C 165

YoungUpstarts

SEPTEMBER 17, 2018

From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. Are you struggling to create interesting content that potential customers would stop to see? Does your brand lack social media presence?

Mobile 100

Mobile Software Review Social Media Technical Review 100

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event.

Small Business 40

Small Business Marketing Social Media Hosting 40

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized.

Campaign 111

Campaign Email Clickthrough Sales 111

Austin Startup

NOVEMBER 29, 2017

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Should Early Stage Startups Move to Austin because of Customers? Silicon Valley is known for early adopters among both consumer and enterprise customers.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

Duct Tape Marketing

MARCH 23, 2023

Exploring The Art Of Messaging written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast , I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. Let’s say cement for example. [09:29]

Framework 76

Framework Audience Audio Elevator Pitch 76

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

JANUARY 22, 2024

These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner. They are adept at identifying the unique aspects of your brand and strategically positioning them in the market. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 110

PR Public Relations Reputation B2C 110

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience.

Audience 127

Audience Non-Compete Distribution Channel 127

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Social Media Marketing Strategies. It’s a great way to get open honest market research. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

NOVEMBER 25, 2019

In today’s competitive markets, brand awareness is key to gaining and retaining customers. However, to get that brand recognition, you need a solid marketing strategy that maximises brand exposure in the first place. Research the platforms that your audience use and spend time developing content that resonates with them.

Marketing 165

Marketing Social Media B2C PPC 165

VC Cafe

MARCH 22, 2021

When is the right time for a startup to bring on marketing? Are brand and storytelling important before product-market-fit? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. In my opinion, the sooner a marketer is brought on board, the better.

B2C 145

B2C Marketing Stealth 145

YoungUpstarts

NOVEMBER 6, 2019

Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Market Education. Current Customers. Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Up and Running

AUGUST 7, 2019

For the vast majority of products—whatever your target market — people are willing to wait about two days. For small ecommerce businesses to survive and grow, you’re going to have to come to grips with this new reality and react to it in a way that your customers want, whether they know it or not.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Take this snippet from an “ultimate guide” on delighting customers: Empower your potential and existing customers with educational resources, recommendations, and tools for success to build your brand’s inbound experience.

Analytics 161

Analytics Acquisition Channel B2C 161

Hearpreneur

SEPTEMBER 18, 2020

My target audience was actors – so that was an easy key word. I did not feel there was a toothpaste on the market suitable for my patients, as many of them contained common allergens and irritants like mint and sodium lauryl sulfate, as well as unnatural fillers and preservatives. Thus came Actor Aesthetic.

Naming 152

Naming India Chicago Entrepreneur 152

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

Employee 76

Employee Technical Review Advisory Board Sales 76

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 253

Marketing Startup Non-Compete B2C 253

Hearpreneur

JULY 13, 2022

1- Network marketing is one such industry. Network marketing is one such industry that relies only on acquiring new customers. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. 11- Digital marketing has opened many doors for businesses.

Artificial Inteligence 120

Artificial Inteligence Technical Review Entrepreneur Software Review 120

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dale Bertrand. In this episode of the Duct Tape Marketing Podcast , I interview Dale Bertrand. Take The Marketing Assessment: Marketing Assessment. Contact – Dale@fireandspark.com. Like this show?

SEO 89

SEO Technical Review Metadata Social Media 89

YoungUpstarts

MAY 17, 2017

Similarly, there are bases that you need to cover before you actually launch your startup in the market amidst steady competition. Begin by analysing the categories, keywords and audiences your competition is targeting. Understand the USPs they are banking on and how you plan to beat them once you’re in the market.

Marketing 133

Marketing Social Media B2C B2B 133