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Telling Their Story – The Magic of Customer-Driven Video Content

YoungUpstarts

Whether it be an established Fortune 500 company or a growing upstart business, modern marketing programs are built on the backbone of video marketing campaigns. More often than not, these campaigns excel by capturing the thoughts and journeys of loyal customers as they work with company products in exemplary or innovative fashions.

Video 113
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129
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5 Content Marketing Tips For Getting More Customers

The Startup Magazine

And indeed, as more and more people rely on the internet when it comes to shopping for the solutions they need, businesses will have to focus on building an effective content marketing strategy. This should generate interest in your products and services by providing thought leadership, advice, and information that your audience cares about.

Customer 166
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3 Business Trends for Small Business

ReadWriteStart

The audience became whimsical, and the companies had to fight for each potential customer. All you need is to make a quality content plan and publish a video about the product or the company. Statista notes that in 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day.

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4 Visual Strategies To Bring Your Marketing Efforts To Life

YoungUpstarts

The answer is simple: images and videos are proven to be more appealing and engaging than any other marketing material. . That is why 80% of marketers have already incorporated visual assets in social media marketing campaigns. So it’s no wonder that more than 70% of marketers claim that videos lead to more conversions than plain text.

Marketing 226
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. Dig into your sales data too. Ad blockers.

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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

In his interview with The Startup Magazine below, Salo discusses how the power of music impacts marketing and brand building and details how he built a company dreamed up in a college apartment to a scaled up marketing agency helping hundreds of companies and artists reach new audiences. TSM: With a bit more detail, what does SoStereo do?

Cofounder 148