ConversionXL

JANUARY 18, 2022

By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. It helps them audit existing content portfolios (blog posts, landing pages, etc.) Marketing: Which channels are they active on? Modern brand marketing methods to build an audience. Which are they neglecting?

Marketing 109

Marketing Social Media Non-Compete Audience 109

Steve Blank

SEPTEMBER 5, 2018

Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. And enterprise customers in a race to reconfigure strategies, channels, and offerings to deal with disruption provide a willing market for startup tools and services.

Lean 335

Lean Burn Rate Startup IPO 335

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market . It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

MARCH 12, 2016

The people who spend the most money on reaching consumers: consumer products, car companies, food & beverage, entertainment – need to reach mass audiences and smaller channels aren’t as effective for them relative to the time to produce creative and learn how to perform in a channel. Authenticity / Endemic.

Advertising 150

Advertising Iowa Campaign Media 150

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. 8- Engage my audience. 5- Build a business.

Networking 143

Networking Entrepreneur Social Media Channel 143

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 89

Marketing Affiliate Channel Software Review 89

Brandanew

OCTOBER 22, 2015

Social media and content marketing the two pillars of today’s inbound communication and audience interactions are not short-cut approaches. You need to be good with one thing- creating and managing your product portfolio. If someone is promising you that, they’re perhaps not sharing the whole picture with you.

Hiring 100

Hiring Social Media Marketing B2C 100

Transformify

FEBRUARY 23, 2022

The majority of agencies will concentrate on one to three primary channels. It is one of the most contingent workforce s that improves customer interaction by building an audience, increasing brand recognition, engaging with customers, responding to comments, and monitoring the platform's analytics. Try Editing And Proofreading.

Web Development 92

Web Development Demand Social Media Lead Generation 92

Occam's Razor

MARCH 23, 2021

Not the audience, not your ad stack, not your targeting strategies, not your obsession with other little bits that are currently sucking up 98% of your attention. Product/regions/channels. How does the portfolio of all our activities – owned, earned, paid media, promotions etc. The use of a celebrity (or not!).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

VC Cafe

APRIL 15, 2024

Furthermore, the rise of social media platforms transformed how and where people consumed content, especially among younger audiences. This shift not only fragmented audiences but also reshaped content consumption habits, leaving traditional publishers grappling with how to retain relevance and revenue in a rapidly evolving digital landscape.

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Thanks to Shad Elia, New England Home Buyers ! #2- 2- Growth of voice search.

Artificial Inteligence 109

Artificial Inteligence Software Review Technical Review Entrepreneur 109

David Teten

JULY 12, 2012

I particularly urge you to review SpeakerNetNews ; it contains a tremendous amount of curated wisdom from professional speakers: how to be a more powerful speaker, deal with distracting audiences, etc. E.g., See ffVC’s blog post about the JOBS act, which discusses portfolio company Indiegogo. Photo credit: Zitona.

Venture Capital 122

Venture Capital PR Technical Review Startup 122

VC Cafe

OCTOBER 6, 2021

I was recently asked by Sifted to recommend exciting Creator Economy startups to watch, that are not part of our portfolio. The growing app portfolio of Lightricks: from Facetune to small businesses, Lightricks wants to be the mobile photoshop and video editor. 5 Israeli creator economy startups to watch.

Audio 193

Audio Startup Portfolio 193

Start Up Blog

AUGUST 6, 2012

it got me thinking about the channels we use to publish our thoughts and to control our personal brands. On the one hand it makes total sense to choose a popular digital channel or two so that ‘we’ can leverage their audience. What if these channels just disappear? What if these channels just disappear?

Channel 67

Channel Portfolio Hosting Audience 67

The Startup Magazine

JUNE 15, 2018

New products: creative solutions to enhance the products and services portfolio which can improve the customer journey. Loyalty and rewards: tech solutions and platforms, such as card-linking and alternative payment options, which are easily integrated into Avios, the airlines’ channels and retail partners. World class mentors.

Technical Review 68

Technical Review Due Diligence Startup Analytics 68

The Next Web

JANUARY 24, 2014

A scattered and inconsistent presence over too many channels is a waste of your time. It’s hard to dismiss any single channel until you have tested it thoroughly, but if your team is of a limited size you may have to do that in the early days. The same content rarely works across all channels. Focus on a few good communities.

Social Media 127

Social Media Channel Technical Review Media 127

View from Seed

AUGUST 27, 2014

This was back when I was director of content at Dailybreak Media, and I was hiring several creatives to build a new team that would grow our audience and work with our brand partners to launch native or sponsored content campaigns. Their portfolio trumps their past jobs, and it’s not even close. Nothing at all.

Hiring 335

Hiring Startup Technical Review PR 335

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Hippoland

FEBRUARY 26, 2013

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. Once your product is ready to go, having a relevant audience to soft-launch to and test with makes your life a lot easier and reduces your chances of failure. Blog at least once per week.

Audience 81

Audience Entrepreneur Distribution Widget 81

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. I’ve donated lunch with me to some charities via this channel. ff Venture Capital recently hosted an event in its offices to feature two of its portfolio companies: MovableInk and Parse.ly.

PR 114

PR Public Relations Startup Technical Review 114

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Or the number Fans or Followers or +1s on Twitter, Google+, RenRen, Vkontakte and other lovely social channels. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

David Teten

JANUARY 11, 2020

High-potential prospective employees of portfolio companies. Executives of large companies which may acquire or become clients of our portfolio companies. Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. Tech stack. I’ve listed below my current social media toolkit.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne’s expertise shines through, offering a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions that resonate with diverse audiences. 13:26] How does audience size effect a workshop? [14:32] So talk about a little bit about size of audience, if that dictates what you can and can't do.

Framework 72

Framework Campaign Audience Email 72

Occam's Razor

OCTOBER 24, 2016

The CMO expressed a desire for the audience to learn about advanced attribution strategies. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. It is hard to optimize for the entire portfolio. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

of value to the audience and 3. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. incredible 2.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Not only are they solving for the do audience, they also solve for the think audience. Time to obsess about multi-channel outcomes. Owned audiences await.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

JUNE 1, 2022

Key Takeaway: Social media is a marketing channel today that can’t be ignored. Uh, there were a bunch of tools that were helping you with publishing on social automating, you know, publishing on, on, on social media channels. There's this amazing channels, social media's this new thing. Xenia Muntean (04:20): Yes.

Cofounder 82

Cofounder Social Media Software Review Technical Review 82

Hearpreneur

NOVEMBER 3, 2023

For instance, when we faced the challenge of establishing a seamless communication channel between our clients and their dedicated support agents, we harnessed our team's collective intelligence. In the space of weeks we translated an idea from thin air into a website with a global audience on cafe designs.

Entrepreneur 107

Entrepreneur Portfolio Employee Naming 107

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Craze - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Austin Startup

AUGUST 2, 2018

Not only are they amplifying the data behind why this is a smart business move, but also driving that forward with their portfolio. In Austin alone, the group has over 3K members, an active Slack channel and plenty of events. Connect with them: on their website and join the Austin channel.

Austin 57

Austin Software Review Technical Review Entrepreneur 57

Rob Go

FEBRUARY 8, 2017

Most recently, she led the team responsible for growing their successful podcast audience and expanding the company’s presence on emerging channels like Medium. Needless to say, she received rave reviews from everyone we spoke to about her. For us, this has meant externally facing and internally facing projects and initiatives.

Seed Stage 28

Seed Stage Boston Early Stage Portfolio 28

Hippoland

FEBRUARY 26, 2013

Yesterday, I wrote about my failure to attract an audience at my last startup Parrotview. Building an audience is hard and is a full-time job. Once your product is ready to go, having a relevant audience to soft-launch to and test with makes your life a lot easier and reduces your chances of failure. Blog at least once per week.

Audience 48

Audience Entrepreneur Distribution Widget 48

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

DECEMBER 16, 2020

High CPC’s and inefficient channels led us to a place where we thought getting new customers was better done in-person. Setting such a goal will push me to work hard to create relevant content that will keep my followers engaged and also attract new audiences. and want to accelerate this process in 2021.

Entrepreneur 145

Entrepreneur Agile Artificial Inteligence San Francisco 145