Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. ” We think we now have a syllabus that will better fit a Life Science audience.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

The Startup Magazine

MARCH 10, 2024

In today’s fast-paced digital landscape, effective communication is the key to successful customer engagement. As businesses strive to connect with their audience in more meaningful ways, integrating SMS functionality into Salesforce CRM systems has emerged as a powerful strategy.

SMS 124

SMS Customer Campaign Social Media 124

The Startup Magazine

MARCH 29, 2024

This isn’t just about having a eureka moment; it’s about understanding the problem you’re solving and why it matters to your potential customers. Take the time to research your market, identify your target audience, and refine your idea until it’s both good and compelling.

Intellectual Property 132

Intellectual Property Angel Investor Business Model Bootstrapping 132

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. It is the key to “customer development” that Steve Blank talks about. I’m going to save that for a future blog post.

PR 279

PR Technical Review Portfolio Customer Development 279

The Startup Magazine

DECEMBER 17, 2021

Keep a sense of perspective through testing and honest advertising, and things should develop steadily from there. After that, people will notice your good work and feel compelled to discuss it with their audiences as well. The post Building A Reputation As A Trustworthy Software Developer appeared first on The Startup Magazine.

Software Developers 144

Software Developers Software Development Reputation Software Review 144

Up and Running

MARCH 21, 2018

You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service. Custom development. Custom development involves a full-scale team that works (usually) to build you a fully customized site.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

NOVEMBER 27, 2012

customer development. Some general customer development slides click here. Called “ How to Build a Startup: The Lean LaunchPad ,” it walks you through the Business Model Canvas and an overview of the customer development process. agile engineering. Berkeley presentations, lectures and syllabus here.

Open Source 335

Open Source Silicon Valley Lean Customer Development 335

Startup Lessons Learned

MARCH 25, 2010

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for product development. Labels: product development Speed up or slow down?

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

MAY 31, 2010

You are the ones that consistently blew the audience away. When I first encountered customer development , it was considered pure lunacy by mainstream entrepreneurs and VCs. You are the ones that consistently blew the audience away. And a special thanks is due to all of our presenters, panelists, and mentors.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Steve Blank

APRIL 9, 2009

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. I wanted our PR department to get close and personal with the press and use it to generate end user demand and then drive that demand into our sales channel. ( The same was true for the Product Marketing group.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

JANUARY 28, 2020

Christensen, writing for a corporate audience, explained that there were two classes of products – sustaining and disruptive. Customer Development became one of the three parts of the Lean Startup as Eric Ries and Alexander Osterwalder provided the other two components (Agile Engineering and the business model canvas.)

Lean 428

Lean Business Model Government Agile 428

Steve Blank

JANUARY 22, 2013

Those who don’t make it into the class are offered a variety of on- and off-line tools, including government-funded translations of Steve’s nine-part Udacity.com Customer Development lectures , excerpts from the Startup Owner’s Manual in Spanish, and they’ve translated a long list of Code Academy courses and other tools as well.

Colombia 321

Colombia Lean Silicon Valley Coder 321

Steve Blank

OCTOBER 29, 2015

The audience had this really great value proposition because they got to really get close to the speaker (and network with themselves), and then it was great for me as the organizer, because I got to get to know this guy. Filed under: Customer Development , SiriusXM Radio Show. They get a really great hour of mentorship.

Las Vegas 120

Las Vegas Entrepreneur Cofounder Nevada 120

Startup Lessons Learned

SEPTEMBER 22, 2008

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 19, 2013

Find 5 to 10 people who represent your target audience and are not familiar with your site. If your audience is more niche, go to relevant forums (find them via Google) and post an ad that you can send them $25 Amazon gift cards in exchange for 20 minutes of their time testing your site. Talk to your customers or prospects.

Conversion 124

Conversion Framework Technical Review Analytics 124

Startup Lessons Learned

FEBRUARY 9, 2009

Expo to explain the lean startup concept to a larger audience. Im looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Lean 68

Lean San Francisco Web Advisory Board 68

Startup Lessons Learned

SEPTEMBER 15, 2008

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. In my experience, the majority of changes we made to products have no effect at all on customer behavior. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

JUNE 2, 2010

Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Five Whys has its origins in the Toyota Production System.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

YoungUpstarts

OCTOBER 10, 2012

Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. It’s a little like hawking a ‘get rich quick in real estate’ scheme at a TED conference.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

JULY 27, 2009

I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Can I buy you lunch to share it with you? &# Yes, I’m serious. So the ask is made — shall it be given?

Silicon Valley 120

Silicon Valley RSS Technical Review California 120

Steve Blank

JUNE 3, 2013

I suggested, “Why don’t you guys take a first pass and draft a positioning brief with target messages, think through who you think the audiences are, and you take a first pass at who you think the press should be. Filed under: Customer Development , Lean LaunchPad , Marketing , Teaching. They nodded in agreement.

PR 314

PR China Lean Channel 314

Steve Blank

JANUARY 22, 2013

Those who don’t make it into the class are offered a variety of on- and off-line tools, including government-funded translations of Steve’s nine-part Udacity.com Customer Development lectures , excerpts from the Startup Owner’s Manual in Spanish, and they’ve translated a long list of Code Academy courses and other tools as well.

Colombia 271

Colombia Lean Silicon Valley Coder 271

Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. Potential customers such as gamers who like to play specific types of games? How do you figure out who the audience is?

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

NOVEMBER 15, 2011

Our Lean LaunchPad class teaches scientists and engineers that starting a company is another research project that can be solved by an iterative process of hypotheses testing and experimentation built around the business model / customer development / agile development solution stack.

Silicon Valley 242

Silicon Valley Lean Customer Development Business Model 242

Steve Blank

JULY 23, 2014

million to educators who want to bring their classroom innovations to a wider audience. Their goal was to train University scientists and researchers to use Lean Startup methods (business model design, customer development and agile engineering) to commercialize their science. million to fund the next 24 teams.

Lean 283

Lean Minnesota Jordan Agile 283

Steve Blank

MAY 22, 2009

Your sales people can gather the crowd, work the crowd and use their sales skills to see if prospects in the audience have interest. The difference between booths offering a demo and those without one is striking. One of them is a loser. It isn’t going to be your booth. What didn’t? Go to trade shows like it matters.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Do This: Use customer development techniques found in this post to build a profile of your ideal buyer personas. SoundCloud’s primary audience is: Male. image source.

Analytics 134

Analytics Video Matching Conversion 134

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Steve Blank

DECEMBER 3, 2019

I knew I wanted to write a book about a (then) radically new entrepreneurship idea called Customer Development (later the foundation of the Lean Startup movement). More importantly, my book, customer development, and the Lean methodology were greatly influenced by all the research that had preceded me.

Cofounder 142

Cofounder Lean Reputation Programming 142

YFS Magazine

JANUARY 10, 2018

How well do you know your audience? The better you know your customer, the easier it is to implement a successful marketing strategy and connect directly.

Customer 137

Customer Audience Marketing Customer Development 137

Duct Tape Marketing

JUNE 27, 2017

We always enjoy, I think, we forget there’s an audience listening even sometimes and enjoy just chatting about this online world that we’ve both been in for a long time. The right kind of audience has to match what your actual goal is. I’ve got a good relationship with this audience. Always good to talk to you.

Community 39

Community SEO Technical Review Audience 39

Steve Blank

APRIL 19, 2011

A Question from the Audience. Recently when I was at a conference taking questions from the audience, I got a question that I had never heard before. And finally, I have them experience all of this first hand by teaching them theory side-by-side with immersive hands-on using Customer Development to find a business model.

Early Stage 295

Early Stage Audience Hiring Business Model 295