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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

At the pre-seed stage, when the creator has a concept, the founder’s background, educational qualifications, domain experience, previous ventures, market size, and the complimentary talents brought by the cofounders are some of the most critical variables to consider before investing in a startup.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. As CXL founder Peep Laja notes in his CRO agency masterclass : “…it’s permission-based marketing. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Conclusion.

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The Worst Ways To Build A New Brand On Social Media

YoungUpstarts

by Manish Dudharejia, President and Founder of E2M Solutions Inc. Building your brand on social media requires much more than simply knowing your audience and staying active, although these common startup social media tips are certainly useful. But since their audience is smaller, the messaging tends to be more niche-focused.

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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Earlier this year, I was on a panel with Guy Podjarny, Snyk’s founder, at SaaStock Remote to discuss how the team’s community-driven freemium approach led to the company’s stellar growth. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. Freemium needs a substantial audience.

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Founders are building small, focused teams based on people they worked with previously and referrals from their networks. Techies Aren’t the Only Early Adopters: The TechCrunch reader used to be your target audience because they were the only ones leaping into new technology.

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How to Found a Startup in a New Industry

View from Seed

In a recent TED talk , Idealab founder Bill Gross talked about how Airbnb likely wouldn’t have taken off if not for the recession: People were strapped for cash and were therefore more willing to rent a room in their home to a stranger. Like a lot of startup founders, I’m a huge nerd. Make talent a top priority.

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