VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

YoungUpstarts

NOVEMBER 6, 2019

Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Is that a product or is that just part of your own marketing?

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. If your products are visual in nature, you’ve won half the battle. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. .

Marketing 114

Marketing Viral Campaign Search 114

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. In turn, most users will be more engaged with your brand and products becauses they know you offer the things they want. websites.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. You still need to provide the products and services your target audience wants. websites.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Show your audience (attendees or otherwise) what happens behind the scenes. High-quality video content.

South Africa 55

South Africa Audience Video Africa 55

Duct Tape Marketing

MARCH 23, 2023

He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. And that's where I would begin.

Framework 77

Framework Audience Audio Elevator Pitch 77

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Not only are they solving for the do audience, they also solve for the think audience. Why can't they build their own store, newspaper, library, product catalog, ad experience and so much more in six clicks?

Design 150

Design Software Review Technical Review Mobile 150

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MAY 24, 2017

A few months ago we’ve started working on our product – Chanty business messenger. We didn’t know how to price our product. In a free trial you offer customers the full version of the product for a limited period of time – usually from 7 to 30 days. Free with ads model is popular within products targeted to B2C markets.

Startup 173

Startup Viral Silicon Valley B2C 173

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. At the bottom of the article have links to your products & services. Get Out of The Store. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

AUGUST 7, 2019

An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. That’s especially true for B2B marketers. Video content.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Using video demos on product pages increased Zappos’ sales by up to 30%. ” (via Unbounce).

Video 48

Video Conversion Mobile Search 48

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. Here’s an illustration of what I’m talking about: It’s often easy to forget simple #guidelines to #productivity and great work. Step #1: Set S.M.A.R.T.

Marketing 100

Marketing B2C Social Media Germany 100

Occam's Razor

OCTOBER 10, 2011

Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Have meaningful conversations with your audience.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. image sources. Scientific proof on that in a bit). For example, let’s say you run a Tax-Relief service.

Sales 126

Sales B2B Campaign Video 126

mashable.com

OCTOBER 5, 2012

It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Productivity Lists. viral video.

Naming 84

Naming Startup Social Media RSS 84