Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

In this post I will share with you some of my favorite resources on the web that I keep in my bookmark. As an online entrepreneur, I am constantly working on web projects. As Bloggers or Internet Entrepreneurs, we constantly are building web properties or creating content. WebDesignerWall.com : Blog for Web Designers What?

Web 81

Web HTML Software Review SQL 81

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

DECEMBER 1, 2015

Different websites will use varying techniques to win over an audience. Quite frankly, if a website isn’t optimised to suit the smaller screens, it is essentially shutting its doors to an audience of millions. A successful website targets the widest audience possible; mobile optimisation is key. Social Media Interaction.

Social Media 100

Social Media Viral Audience Design 100

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

Viral 62

Viral Product Channel Audience 62

This is going to be BIG.

JUNE 28, 2023

The promise of Medium was that, at least in theory, if you weren’t a frequent poster, you’d be joining a collective of great writers and your thoughts would have a much better shot of being “discovered” (going viral). I wanted something that would put audience engagement back at the forefront and that looked more seamless.

RSS 152

RSS Audience Viral Algorithm 152

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Today’s audience is looking for something more creative, more visual, engaging, and interactive. Here is where you have to think outside the box.

Marketing 240

Marketing Viral Channel Metrics 240

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Intrigued by the thought, I recently made a list. Here is my list.

Viral 71

Viral Matching Syndicate Syndication 71

Genuine VC

MARCH 14, 2012

We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Of course that includes “mobile-first” applications and companies which ride the adoption of tablet devices (more on those in upcoming posts).

Search 211

Search Boston Seed Stage Seattle 211

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

MARCH 18, 2015

Consumers now come to expect the ability to complete nearly all daily tasks via their smartphone whether it be sending emails, browsing the web, watching videos or even paying for products. The tremendous growth predicted in this industry means that marketers will have a wealth of new opportunities to capture their audience.

Mobile 100

Mobile North America Marketing Technical Review 100

The Next Web

DECEMBER 2, 2013

With mobile development agencies and product incubators on the rise and more corporate “labs” spinning out each day, there’s no shortage of talent to help you build the next great Web or mobile app. Each of these Web and mobile apps has evolved over months and some over years. 3) Facebook. 8) Angry Birds. All the grains of salt.

Cost 168

Cost San Francisco New York City Ruby 168

The Startup Magazine

JUNE 6, 2021

You need a business strategy for attracting the target audience and earning profit off of your consumer base. The next thing is to do some market research on your target audience. We’ve come up with a few great ideas on how to promote your brand: Facebook – many brands use Facebook Ads to target audiences. Conclusion.

Social Media 174

Social Media Audience Affiliate Startup 174

Hearpreneur

JULY 5, 2023

TikTok is used to create engaging and entertaining content that aligns with the brand's values and target audience. Entrepreneurs can employ popular trends, challenges, and collaborations with influencers to reach a wider audience and gain viral attention. Thanks to Martin Seeley, Mattress Next Day ! #2-

Entrepreneur 107

Entrepreneur Audience PPC Campaign 107

ConversionXL

NOVEMBER 5, 2015

Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. For this viral competition we generated 2,987 emails for a total cost of $6,661.11 Here are some of the best approaches being used today… 1.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

YoungUpstarts

NOVEMBER 28, 2019

Helps Content Go Viral. Posting on social media can increase your chances of making your content go viral. As soon as people begin liking, commenting, and sharing your posts, your content will more likely be exposed to a wide range of audiences throughout the world. Allows Your Business To Get Personal With Your Customers.

Social Media 221

Social Media Media Viral Channel 221

YoungUpstarts

AUGUST 21, 2012

Online marketing generates billions of dollars in revenue, and even local mom-and-pop businesses feel the pressure to build a solid web presence or risk losing local customers who search online for goods and services. Large marketers spend millions targeting audiences, and the competition for shares of the online pie becomes intense.

Web 159

Web Social Media Advertising Search 159

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. For your next push for brand awareness, consider focusing your company’s talents on creating something truly unique and relevant to your target audience. Every viral marketing campaign needs a good landing page. Turning Hits into Customers. Image credit: Nicer. Is yours up to snuff?

Viral 48

Viral Technical Review Startup Social Network 48

The Next Web

DECEMBER 19, 2013

Shortly after its private release, we announced Product Hunt in the press and shared with our audience, acquiring another 1,000 users over the next week. It’s a Long-Term Investment - It’s highly unlikely your first, second, third, or 50th post will “go viral.” It’s Not About You - Readers also don’t care how awesome you are.

Stealth 167

Stealth Cofounder Social Media Viral 167

The Next Web

DECEMBER 17, 2013

Amanda Foley is a writer and marketing associate at audience.io , a New York and London based audience development company. was drawn to when naming her company, which manages the input and output of a startup’s audience. Without a primarily US-based audience, they fare fine without a dot-com. Cofounder of Greenhouse.io

Naming 166

Naming Cofounder New York Taiwan 166

Duct Tape Marketing

MARCH 13, 2014

Why You Don’t Need to Go Viral to Make Video Marketing Work written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Amy Harrison – Enjoy! A viral video is the dream of many marketers and business owners.

Viral 74

Viral Video Marketing Small Business 74

The Next Web

JULY 15, 2018

Seeing this, you might think that we’re in a golden age of sharing when any random image or video has the potential to grab an audience and with a little luck spread like a contagion. Your chances of going viral have… This story continues at The Next Web. But oddly enough, data tells a different story.

Viral 111

Viral Audio Video Audience 111

The Next Web

JULY 20, 2013

The days after launch can be harsh and unrewarding, but smart developers employ a host of ‘old school’ web promotion techniques to create a flow of downloads. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Find blogs and niche websites where your potential audience is likely to be.

PR 157

PR Development Team Review Viral Mobile 157

The Startup Magazine

JULY 18, 2017

They focused on a user experience where users can choose to download the IOS app if they have an iPhone or use the web app to access the platform from all other devices. Improvements like these delight the users and help the brand organically go viral at the same time. Experts at finding deals online.

Design 64

Design Social Media Technical Review Forecast 64

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product.

Product 110

Product Campaign Acquisition Social Media 110

Genuine VC

MARCH 14, 2012

We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Of course that includes “mobile-first” applications and companies which ride the adoption of tablet devices (more on those in upcoming posts).

Search 100

Search Boston Seed Stage Seattle 100

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. You’ll be able to see which channels (paid, organic, social, etc.)

Analytics 119

Analytics Technical Review Acquisition Retention 119

Both Sides of the Table

MAY 19, 2010

Gilt Group is currently the largest private sale web site in US. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Configurable from desktop-based web-based UI. Note that I’m not defining who numbers 1,2 are. Time will tell. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

YoungUpstarts

DECEMBER 4, 2017

When you launch a business, your primary concern is to find an audience group and to get noticed. It’s a simple and regular marketing activity that enables you to touch base with your audience and share your latest news and promotions. However, this is only the first step of your business journey. Make it easy to stay engaged.

Customer 113

Customer Widget Social Media Viral 113

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. To use online display ads to generate leads, you post ads on websites frequented by your target audience or ones with content related to the ad. Display advertising. Email marketing. Cold calling.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Duct Tape Marketing

MAY 23, 2013

Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Per-post fan reach helps you measure the quality of your audience and the appeal of your content to them. Virality is still a reality on Facebook, but it is not the viral Eldorado it used to be in the early days. #5:

Metrics 77

Metrics Social Media Viral Technical Review 77

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 71

Social Media Viral Media Customer 71