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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. I see lots of new software put together on a shoestring as a “proof of concept” – but then gets rolled out to customers “asis” due to lack of time or money to “harden” the product. Don’t take shortcuts on these.

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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Is Your Startup Future-Ready? Embrace the Metaversal Wave

ReadWriteStart

Incorporating metaverse technologies can help fuel customer engagement, streamline business operations, and expand revenue streams. Startups should invest in developing high-quality audio experiences, whether it be for NFTs and digital art, gaming, or virtual events.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Audio will be a key component of the next wave of content and consumption, and it is set to continue to grow.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. LinkedIn’s social media customer story video uses social proof to sell its Sales Navigator feature: Image source.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Display advertising. Email marketing.