Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 8, 2017

And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. I only had one job, at Intuit, when I wrote my first web analytics book. Request for help.

Analytics 71

Analytics Web Technical Review Metrics 71

Austin Startup

FEBRUARY 24, 2018

Both of these bodies of work and frameworks for thinking about startups fit really well for funded startups who plan to shoot the moon (launch the rocket to escape velocity and go as far and fast as possible). I also blog at www.bp-3.com/blogs. Already we see books like Play Bigger entering the fray. Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2. interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. I service guy.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Marketers like to work with frameworks.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Still, many B2B marketers rely on assumptions to inform their content decisions. It uses the framework from successful posts to guide editorial decisions and produce content that converts.

Metrics 28

Metrics Marketing B2B Analytics 28

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Based on the list posted on StartupWeekend Resources pag e and the TokBox blog. Website/Blogging.

Software Review 53

Software Review Technical Review Startup 53

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

FEBRUARY 10, 2016

This beautiful daily, weekly, monthly blog post I was drafting in my head to share my excitement with you about thinking analysis differently went poof. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Studies show that only 5% of B2B customers are ready to buy. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. Which do you choose? You’ll probably choose Coke because it’s more familiar.

Equity 94

Equity Marketing Social Media Software Review 94

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

Mucker Lab

APRIL 6, 2023

You may do those in waves or it may happen in parallel, but in general, you need to have that framework of “let's figure out the foundation and then pour more gas on the fire.” Hila Qu: I love when people think about the user journey because sometimes it's not thought about enough in B2B because it’s complicated. I do that a lot.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Unless there’s a clear framework in place,” Rextin cautioned, “You’ll end up with a giant glob of names and companies with all kinds of job titles because someone left it as an open text field rather than a drop-down.”.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? There’s no single metric to track, there are many: Leads.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. If you are a B2B company, checkout Cisco's social efforts. Here's a pictorial representation… Now that you have a framework (you're welcome!) Consider the YouTube marketing framework to be a inter-connected yet adaptable cluster of strategies.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. You should have an incredibly amazing blog for your company (more on this below). But they also have a great blog/culture guide/all things cool and amazing sub-site called The Standard Culture.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 3, 2012

I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. " framework with you. Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. It is your blog (hopefully on the company domain).

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. Step 2: Find the right email marketing software.

Email 136

Email Customer Marketing Software Review 136

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? ABM doesn’t stop at lead generation or new opportunities. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

www.rocketwatcher.com

DECEMBER 5, 2011

For example, it would be pretty hard for people to find this blog if I called it RokkettWatcha and naming my site Rocket Launcher might have had me competing with the Guns and Ammo crowd. blog post: How to Name Your Startup [link] #startup #prodmgmt. RT @aprildunford: blog post: How to Name Your Startup [link] #startup #prodmgmt.

Naming 41

Naming Startup Product Name Framework 41

market-by-numbers.com

DECEMBER 7, 2009

This post was mentioned on Twitter by Eric Ries and brantcooper, ralxz's Blogs. ralxz's Blogs said: Your Business “Driving Force” [link] [.] Reply O modelo Freemium para Startups – parte II » Manual da Startup says: April 14, 2010 at 12:09 pm [.]

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. During this stage you should also invest a lot in Search Engine Optimization. Second , create the world's greatest mobile experience.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

Ben's Blog

AUGUST 17, 2020

A multiple is a company value divided by a metric. However, this simple framework breaks down when applied to tech companies whose growth rates don’t look like that of a “normal” mature company. Imagine there is a hot, bottoms-up $60M revenue B2B software company raising at a $4B valuation. It’s the prudent assumption many make.

Valuation 36

Valuation Balance Sheet Cofounder Forecast 36

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Why people think it’s about tactics is obvious: lots of blog posts out there tell you so. Some blog posts even give you complete lists of conversion optimization techniques ( never mind that there is no such thing as a CRO technique ).

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Finally, checkout at least a couple of blogs relevant to the topic. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. That is what being successful is all about.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? They only want to throw up a one page lead-gen form if they are B2B. For most of us, you plus the CMO/equivalent.].

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog. The awesome See-Think-Do framework.]. Take any metric you want. Pick any metric you want. Bits and bytes are cheap. Follow-on views.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86