Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. Social media engagement (this is useful during all phases of an event campaign). During the Event.

Campaign 73

Campaign Marketing Social Media Software Review 73

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Duct Tape Marketing

JULY 31, 2014

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. While younger demographic groups are higher users, all ages are on social media. Social media is all around us and has become a daily part of people’s lives.

Social Media 37

Social Media Media Social Network Cloud 37

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

Marketing 240

Marketing Viral Channel Metrics 240

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? Did you score any genuine business leads from that traffic?

Social Media 100

Social Media Media Analytics Social Network 100

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Start a YouTube channel. Words tell the story.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Buyers report spending 20–40% more money on brands that have interacted with them on social media. What is social media good (and bad) at assessing?

Social Media 129

Social Media Media Marketing Campaign 129

YoungUpstarts

SEPTEMBER 23, 2016

Most marketers and small business organizations struggle in terms of data challenges. Are you tracking down what channels are providing you with what number of prospects? But the stakes are high for B2B tech start-ups whose operations can be ruined by connecting their wagon to a passing fad. Marketing and Sales Data.

B2B 100

B2B Database Social Media Startup 100

Up and Running

DECEMBER 20, 2016

Gone are the days where social media marketing was merely an experimental marketing tactic. It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in.

Social Media 60

Social Media Media Small Business Marketing 60

Brandanew

AUGUST 3, 2016

Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers. It’s equally true for your B2B customers. While you already have external social media policies, look inwards. Why do you need a social media etiquette policy?

Social Media 100

Social Media Media Channel B2B 100

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now.

Community 82

Community Framework Advisory Board Viral 82

crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Brandanew

OCTOBER 9, 2015

Building up a social media following can be a very tedious affair. And thus, some new businesses and Startups end up committing the cardinal sin of purchasing more social media fans from dubious sources. It goes without saying but it is surprising that many businesses do not even utilize their own website fully.

Social Media 100

Social Media Media B2B Channel 100

crowdSPRING Blog

JANUARY 30, 2013

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. LinkedIn was the most popular social network for B2B content marketers, just slightly edging out Twitter, which held the top spot for the prior two years.

North America 100

North America B2B America Marketing 100

Duct Tape Marketing

FEBRUARY 14, 2018

For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them. Unlike social media where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time.

Email 49

Email Technical Review Marketing SEO 49

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. For instance, we employ what we like to call “Connection Marketing” to help business owners focus on three things: Strategic networking (meeting in-person and engaging to develop partnerships or share best practices).

Social Media 185

Social Media B2B North America Media 185

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Final Thoughts on A/B Testing for Email Campaigns. In fact, according to a Forrester. read more

Campaign 111

Campaign Email Clickthrough Sales 111

crowdSPRING Blog

OCTOBER 31, 2013

After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. Elliot’s criticisms were met with a strong response from Facebook and other media outlets. Other media outlets reacted quickly. Zuckerberg: Facebook is failing marketers.

Small Business 92

Small Business North America Marketing Advertising 92

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Create, send, and manage SMS messages, social media, and digital advertising. Platforms for All Business Sizes.

Marketing 179

Marketing SMS Campaign Channel 179

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. We are a B2B or business to business company.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Hearpreneur

JULY 7, 2023

By strategically managing communication and information dissemination, PR helps businesses establish credibility, trust, and positive brand perception. PR generates positive publicity, increases brand visibility, and fosters a favorable image through engagement with media, influencers, and online communities. Sales skyrocketed.

PR 103

PR Public Relations Entrepreneur Reputation 103

Brandanew

JUNE 22, 2016

Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term. How Do I Improve My Social Media Presence? The first thing you must do is to claim your social media accounts with your brand name. Claim you identities.

Social Media 113

Social Media Media Social Network Audience 113

Up and Running

OCTOBER 2, 2012

When considering how to position a product in the market place or developing the ideal go-to-market strategy, a small business owner needs to examine a number of market factors. Even if you compete in the B2B arena, many product and service categories are saturated with competition. And that’s one company!

Offshore 89

Offshore Social Media B2C United States 89

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So, because a lot of our customers are small businesses, you don't have an IT department, so you wanna be able to easily set it up.

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

NOVEMBER 2, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. They want it real time.

Metrics 75

Metrics Analytics Forecast Software Review 75

Duct Tape Marketing

JULY 3, 2014

Marketing Automation for Small Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you are a small business marketer, you know that the number of channels across which to deliver your key messages has increased considerably. increased revenue.

Small Business 59

Small Business Marketing Lead Generation Campaign 59

Duct Tape Marketing

FEBRUARY 22, 2016

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If you are a small business owner, people now judge your entire life’s work based on the design and content of your website. But What About B2B? 71% of B2B researchers start their research with a generic search engine search.

SEO 28

SEO Channel Kansas City Kansas 28

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. My Customers Aren’t Online. My Customers Aren’t Online.

Social Media 56

Social Media Media Michigan Lead Generation 56

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media 66

Social Media Media Artificial Inteligence Analytics 66

YoungUpstarts

APRIL 26, 2016

Long-term success hinges on proper preparation, and this starts with creating a business plan. There is a multitude of marketing channels available to entrepreneurs. Social media, blogging, press releases and pay per click ads all have their pros and cons. How do they interact with social media? What is your budget?

Business Plan 100

Business Plan Intellectual Property Social Media Small Business Administration 100

Duct Tape Marketing

OCTOBER 17, 2018

That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things. I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies.

Marketing 56

Marketing Social Media Analytics Software 56

YoungUpstarts

FEBRUARY 23, 2015

How can small businesses compete against 800-pound-gorillas? Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Social Media. Trade Shows.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Up and Running

OCTOBER 7, 2014

Saving money as a small business can be tricky- if you’re a startup especially, money might be tight already. Especially with other businesses, bartering might seem old-school but can definitely still be effective. I would say the most crucial thing in getting media coverage is a subtle yet persistent approach.”

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right?

Cost 37

Cost Marketing Audience Media 37

David Teten

JANUARY 3, 2013

The Shirt was named Oprah’s “Must Have Fashion Item” of 2011, and is distributed through Bloomingdale’s, boutiques, and www.the-shirt.com. - Smallknot is a TechStars NYC 2012 community crowdfunding platform for small businesses.

Angel Investor 114

Angel Investor SMS B2C New York 114

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many Startups and small businesses start by having a product-centric view describing features and benefits. Many Startups and small businesses start by having a product-centric view describing features and benefits.

Product 100

Product Michigan B2B California 100