ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

SEPTEMBER 22, 2020

For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers.

Social Media 116

Social Media SEO Email Campaign 116

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. PRO Guides.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

JUNE 23, 2019

Avoid cheesy stock photos. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels (e.g. Have a social media outlet. If you have a real office with real people and stuff inside, I’ll believe you more. Show prices.

Reputation 132

Reputation Caching Design Community 132

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] In the Build stage we use YouTube as an media platform. #4. Owned Brand Channel. Why is this?

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

SEPTEMBER 13, 2012

Avoid stock photos. Avoid cheesy stock photos. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Provide the information about your secure channels, 256-bit encryption and what not. Have a social media outlet. Visible return and refund policies. Show prices.

Reputation 133

Reputation Caching Stock Design 133

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JULY 10, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. You can bring in a freelance writer who can write those blog posts for you, someone who can handle your social media. Check it out at semrush.com/partner/ducttapemarketing. We’ll have that in the show notes. That’s one way to do it.

Social Media 57

Social Media SEO Audience Audio 57

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). From a data perspective this is reflected in our obsession with multi-channel attribution modeling or user based visitor segmentation. Awesome right?

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Don't make a deal with the devil, stock photos are evil. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. The valiant hope is that they will do something.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

conversionxl.com

FEBRUARY 4, 2014

I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. But, if you must create your own photographs or use stock images, follow this tutorial by Practical E-Commerce and use the list of stock photographs on this page.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

OCTOBER 14, 2015

In other words, interaction with high-valence emotional content drives engagement , at least with social media. That’s the goal of most landing pages (especially B2B). Though the company didn’t start the campaign, their stock price did fall 10% to the tune of about $180 million in value. Uplifting works. Of course it can.

Viral 48

Viral Semantic Campaign Framework 48

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). It is email campaigns, display / banner ad campaigns, Facebook display campaigns, social media campaigns etc. See how it looks. How's yours?

Web 139

Web Analytics eCommerce Campaign 139

marketingland.com

JULY 11, 2012

Social Media |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec.

Email 49

Email Mobile SEO Search 49

abovethecrowd.com

JUNE 2, 2021

They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. The others are all B2B companies. So if 20.5X Procore sold 10.4

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Articles hosted on fast-loading websites that link to social media profiles for easy sharing. The Copywriter’s Future.

Demand 48

Demand B2B Curation SEO 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.

Software Review 53

Software Review Technical Review Startup 53