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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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6 Reasons Why Technology Won’t Kill B2B Salespeople

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. A new report from Forrester Research called “Death of a B2B Salesman,” predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-commerce by 2020. I’ve seen first-hand the growth in the B2B sales industry.

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. Fintech stack shifting to the cloud From the outset, Melio’s broader platform vision of enabling B2B payments in a contextual way has been key.

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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Marketing Podcast with Ben Oliver. Learn more about Layr here.

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Why You Should Be Doing Product Discovery

YoungUpstarts

by Nick Frandsen, co-founder and managing partner at Dovetail. It not only validates your idea, but it helps to identify features, options and adjustments to your idea received from advice from third parties, including potential customers, that you may not have initially considered. It’s genius! It’s the next thing!”

Product 264
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

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4 Reasons A Diverse Sales Team Will Boost Revenue

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting , and author of “ Sales Recruiting 2.0: Connect Better with Customers. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006. He co-authored “ Sales Recruiting 2.0:

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