Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 73

Marketing Differentiation B2C PR 73

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Cornerstone on Demand is a fast growing Learning and Talent management company based in Los Angeles.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Duct Tape Marketing

NOVEMBER 15, 2023

I only work with B2B clients as well into service delivery. And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would. Like, is there demand for this content? If you're B2B, it should be LinkedIn. Like it's not about, you know, going viral and reaching masses.

Channel 63

Channel Acquisition Framework B2B 63

Ben's Blog

MAY 15, 2020

” And then all the way to the demands question, of how many people are in that activity. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% Nothing beats word-of-mouth recommendations.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

MARCH 6, 2014

Here’s the problem: practical information isn’t typically the sort of content that can easily go viral (especially if you don’t have a large pre-existing social network). This is especially true if you are creating content with the goal of generating B2B leads. These blog posts nearly put me into a coma – they were that boring.

Marketing 73

Marketing Social Media Australia Viral 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. More detailed and reliable data allows you to tailor your business model, monitor trends and measure how they might impact future demand. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. It’s a simple matter of economies of scale – the more videos you purchase, the lower the cost per video.

Video 180

Video B2B Campaign Social Media 180

Mike Michalowicz

FEBRUARY 11, 2013

Self-printed cost is $0.46 And best of all, they don’t cost any money!” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. cost = $0 other than some time).

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

SEPTEMBER 22, 2008

Nuospace – On demand collaboration software that provides online document management, allows you to edit pages in your browser, and offers tools to engage your colleagues. RightNow – RightNow is an on-demand customer relationship management program that integrates sales, service, marketing, feedback and voice functions.

Software Review 78

Software Review Social Media Social Network Software 78

The Next Web

OCTOBER 17, 2013

A lot of entrepreneurs talk about optimizing their products so they run faster, look better, go viral – but it’s important to remember that none of this can happen unless you are constantly getting feedback from your most valuable asset: Your customers. Launching a two-sided marketplace: How to kickstart supply and demand.

Customer 128

Customer B2C Startup Early Stage 128

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. No problem.

Customer 92

Customer Audience Campaign Social Media 92

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It would cost a tremendous amount of money to run such a program. Billions of dollars. Wouldn’t that be great?

IPO 82

IPO Customer Matching Silicon Valley 82