Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Ecommerce statistics—money generated by source, by campaign, by ad, and so on. If so, what have you learned from tracking your marketing metrics? 21% of companies consider themselves effective at measuring mobile ROI.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JUNE 8, 2017

” How does Netflix manage to find the right show for the right user so quickly? If you are in B2B, you’ve certainly heard of account-based marketing by now. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 16, 2020

Or if your management refuses to justify the costs of A/B testing? Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). But what if your website doesn’t have enough traffic? UserZoom GO.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? Another example could be on an eCommerce site. Leading Indicators or Lagging Metrics.

Metrics 48

Metrics Conversion Analytics Retention 48

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Google Tag Manager is one such solution. Mobile content consumption, behavior along key metrics (time, bounces etc.) It is free.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JANUARY 29, 2016

Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Their efficiency (time spent managing retargeting campaigns) improved by 25%. Okay enough with eCommerce stores for now. Let’s take a look at a B2B retargeting example.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for. Let me explain.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

DECEMBER 13, 2018

Tag Manager 360, for example, touts “enterprise level support” as the primary benefit. Custom dimensions and metrics. GA360 allows users to roll up reporting from multiple properties efficiently with capabilities not available in the free version—deduplicating users, stitching sessions, inheriting custom dimensions and metrics, etc.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 4, 2020

Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. Marketing Manager Erin Barber at Simplaex. Okay, your personas on paper are one thing, but not every marketer, product manager, or CEO fits into the same bucket. Image source ).

Conversion 103

Conversion Email eCommerce Community 103

Occam's Razor

FEBRUARY 10, 2016

"Analysts" spewing data out left right and center, after spending so much time tagging and re-tagging and Google Tag Managering. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). How Do You Manage Tornadoes? So, how do you manage tornadoes?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. But that alone is too general, so it’s important to get specific by setting clear metric objectives. And they’ve managed to fit in compelling CTAs along the way. .

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 3, 2014

Be very careful to not over think it when you frame this step-one to your management team. Again, for your management team you don't have to over think it. Now that our management team is bought into one facet of YouTube, is time to dip our toe into a content strategy. Don't talk about attribution. Owned Brand Channel.

Analytics 149

Analytics Marketing Audience Channel 149

Women Entrepreneurs Can

JULY 14, 2021

For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies. These help you track, manage and analyze all your social media campaigns, posts and other activities. Vary Your Content Formats.

Social Media 52

Social Media Small Business Media Marketing 52

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Finally, and only lastly, I blame the management teams. Tag Management.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Is it our management team's lack of ambition? I believe it has to do with choosing the wrong success metrics. Why such limited use of display?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 11, 2014

From B2C to B2B. But the reason to mention Bonobos today is to introduce you to the world's greatest ecommerce purchase and checkout experience. Take any metric you want. Pick any metric you want. We will look at many different examples. From bras to dresses. From pants to jewelry. Follow-on views. Subscribers.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Here I particularly like to look at a metric I call "share of search."

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 12, 2016

Google Tag Manager. A good tag management platform fixes this problem as QA and other auditing is built into the tag manager's deployment process. Two reasons you need to ensure that you have Google Tag Manager. Or get any other dedicated tag management platform out there. Management. Qubit is one.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? If you don't kill 25% of your metrics each year, you are doing something wrong.

Analytics 118

Analytics Web Metrics Channel 118

conversionxl.com

FEBRUARY 4, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Message Match] Project Management Software. 5 Dimensions of Rockstar B2B explainer videos. Step 1 – Set Up Actionable Analytics. 19 Comments.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

AUGUST 12, 2013

At this point you should educate your management team on this specificity. " " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You can do attribution modeling uniquely and optimize your marketing efforts just for an ecommerce transaction.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 13, 2016

If the risk is low and traffic overlap between the tests is manageable, two tests can absolutely be allowed to run in parallel, so that one and the same user can be in multiple tests. This the most common KPI for an eCommerce shop. Don’t measure too many metrics. Here are some different scenarios and what to do: 1.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Occam's Razor

MARCH 10, 2015

Even if you don't do ecommerce, even if your name is not Amazon. Your CRM data, information from your corporate data warehouse, or even data from your CMS (content management system), which typically will be in its own silo, can now be inside Google Analytics. It would be criminal not to. You need to use human psychology.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

MARCH 3, 2021

Many PPC managers agree that one of the best optimization practices is single keyword ad groups. Google Ads cost-per-conversion metrics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics. 2) Use single keyword ad groups.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. There is some overlap between Google Tag Manager (GTM) and Segment.

Analytics 124

Analytics Naming Metrics Campaign 124