A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo But I disagree. simple enough to be self-service).

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Duct Tape Marketing

MAY 29, 2024

7 Keys to Unlock a Flood of High-Quality Referrals written by John Jantsch read more at Duct Tape Marketing Referrals are the holy grail of marketing. There’s simply no better way to attract your ideal clients, shorten your sales process, command premium fees, and dramatically increase customer lifetime value.

B2B 64

B2B Hosting Sales Cycle Programming 64

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Your number one metric for any marketing initiative should be revenue. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

MAY 9, 2012

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. Market segments drive your business model. The market segment you pursue is inextricably linked to the other aspects of your business model.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

Programming 84

Programming Small Business Advisory Board B2B 84

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets. But isn’t that the role of any marketer? DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. This could mean partnering exclusively with someone who makes products offline (and who is not tech savvy to compete online with you).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Marketing first. But if this is a generic hotel, then there are likely other affiliates who are doing paid marketing to try to get users to their sites / apps to convert users as well. This could mean partnering exclusively with someone who makes products offline (and who is not tech savvy to compete online with you).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. CRMs / marketing tech generally work.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

We recently announced at Hustle Fund that we will start investing in Southeast Asian software startups, and my new business partner Shiyan Koh, who just moved back home to Singapore, will be leading the charge on that. B2B, for example, hasn’t even even really started as a category yet. CRMs / marketing tech generally work.

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Mucker Lab

FEBRUARY 1, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. Sales Cycle. Self service is hard.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

Mucker Lab

FEBRUARY 3, 2014

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. Sales Cycle. Go2Market - Sales & Monetization'

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Lightspeed Venture Partners

MAY 3, 2016

Gaurav and Diaz transformed the data warehousing market overnight. After graduating from Jiao Tong University, he went to work for JP Morgan in Hong Kong and then was hired by Summit Partners to prospect (cold call) investment opportunities in China. With this new platform, the B2B marketer defines a segment (i.e.

Architecture 60

Architecture China B2B Sales Cycle 60

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. What other content marketing challenges are you facing?” Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

JULY 30, 2019

How to Put Together An Effective Remarketing Strategy written by John Jantsch read more at Duct Tape Marketing. Remarketing is an incredible marketing tool. This already sounds like a pretty great marketing tactic, right? As with any great marketing campaign, an effective remarketing strategy starts with goal setting.

Advertising 70

Advertising Campaign Social Media Audience 70

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. It uses marketing to raise brand awareness and get people excited about your products or services.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

DECEMBER 7, 2016

The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available. Here are the ads they use on the AdWords Display Network… With PPC marketing, you’re also able to target other demographics like: Income levels.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Learn why they worked and how to apply them to your business.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Brandanew

MAY 6, 2016

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. The key reason was that in the B2B environment they were in, the buyers had changed. Salespeople in the social era had to be digitally social too. Time to take notes.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I’ll give you an example with my own startup LaunchBit and how our understanding of the problem and the customer became more refined over time: V1: Helping online marketers get customers profitably. V2: Helping online marketers who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Combine the brand marketing manager and the data analyst. Optimization champions are zen marketing masters. Who is the B2B buyer?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 23, 2013

Once you have finished with what you believe is good, show it to people (your spouse, parents, siblings, partners, friends) and ask what they think this site is about and who’s it for. Marketing Experiments blog run tests on a consumer credit counseling service website offering free debt consultation. And repeat. And repeat.

Stock 105

Stock Software Review New York Sales 105