View from Seed

NOVEMBER 18, 2014

Startups with large, lifecycle VCs included in the seed round syndicate did not reach Series A faster than those who did not. If a lifecycle VC was involved in the seed investor syndicate, the Series A was noticeably larger, at a $5.9M Foster product development and marketing which creates organic (or somewhat organic) user traction.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Here are some examples created by Duct Tape Marketing Consultants Vicki James and Kevin Jordan.

Lead Generation 75

Lead Generation B2B Syndicate Syndication 75

Rob Go

SEPTEMBER 4, 2018

Although we had a busy summer, I was fortunate enough to take a bit of time off as well, and to step back for a moment and reflect on Nextview’s strategy and market position going forward. . The rest have been companies with some early market validation. This is not what Nextview is about.

North America 36

North America Seed Stage Early Stage Lead Investor 36

Brandanew

SEPTEMBER 3, 2015

From managing a baby Startup to the most effective content marketing strategies, read through further… Say hello to the new office! Theme 1: What Are The Most Effective Content Marketing Strategies? As B2B partners tend to be detail oriented high quality content is a great way to engage with them.

Marketing 100

Marketing B2B Social Media Michigan 100

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer?

Demand 95

Demand Management B2B Campaign 95

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

crowdSPRING Blog

AUGUST 6, 2018

You’ve updated your brand or marketing strategy. You’ve updated your brand or marketing strategy. Brand and marketing strategies are fluid, living things. If you’ve changed your marketing strategy or have recently undergone a rebranding, it is critical to update your website. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute.

B2B 103

B2B Social Media Channel Audience 103

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? .

Startup 120

Startup PR Cofounder Stealth 120

Agile VC

MAY 16, 2012

Thematic investing is where VCs research a macro trend or specific market, form a thesis around why this trend/market will serve as a good basis for building great startups, and then pursue as many exceptional investments in this theme as appropriate for the VC’s strategy. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. That B2B sales are built on relationships. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey.

B2B 129

B2B Email Sales Acquisition 129

View from Seed

JANUARY 28, 2016

So when it comes to what the market regards as “pre-seeds,” we simply do the same things we typically do, but slightly tuned to this stage of company. Second, we tend to look for situations where the founder has very strong founder/market fit. But we still think of these investments in terms of milestones and conviction.

Cofounder 120

Cofounder Finance Founder Syndicate 120

This is going to be BIG.

JUNE 13, 2012

When we first syndicated the seed round with other investors, some people didn't get it. It was tough to get the market excited if you weren't doing viral photosharing. Not everyone was enthusiastic about this company, though. Their success became almost routine. Powering Foursquare's menu data?

Syndicate 131

Syndicate Syndication Viral B2B 131

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). I see several dynamics at work in today’s IPO markets.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent. How cool is that!

Analytics 149

Analytics Marketing Audience Channel 149

Rob Go

JANUARY 7, 2013

Type of Product and Business: Consumer vs. B2B. Hybrid: 6 (includes payments companies, publisher tools, and marketing/commerce platforms). Syndicate Composition: NextView + Seed Funds + Angels: 9. Post Revenue: 6 1/2 (the 1/2 is for a company that had revenue, but did a major product pivot as part of the financing).

Portfolio 49

Portfolio Seed Stage Cofounder B2B 49

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

Demand 91

Demand Lead Generation PPC Leadership 91

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JANUARY 28, 2016

So when it comes to what the market regards as “pre-seeds,” we simply do the same things we typically do, but slightly tuned to this stage of company. Second, we tend to look for situations where the founder has very strong founder/market fit. But we still think of these investments in terms of milestones and conviction.

Cofounder 28

Cofounder Finance Founder Syndicate 28

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Have an account? Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco. All Rights Reserved. startupcto

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

AUGUST 12, 2011

But unfortunately there’s no magic formula… not getting X million users if you’re a consumer facing startup, or Y customers if you’re B2B SaaS startup, or Z revenue, or whatever. If a tiny startup can get a few dozen paying customers in one small segment of a larger market, then there probably is a larger market.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Agile VC

MAY 10, 2012

wheat, corn, etc) but livestock alone represents a massive market opportunity for the company. How to Evaluate Firms for a Seed VC Syndicate 10 July 2012, 5:13 pm What A VC Orders for Breakfast Says 27 June 2012, 10:16 am To Leave or Not to Leave as Your Startup Grows 12 June 2012, 12:21 pm. What’s Your Favorite Future?

Silicon Valley 223

Silicon Valley Cofounder Seed Stage Syndicate 223

Agile VC

JUNE 12, 2012

Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. food trucks, farmers market vendors, small retailers, event organizers, etc), most of whom previously didn’t accept credit cards. Enough said. What about Jumio?

Mobile 250

Mobile Disintermediation SMS Government 250

Brandanew

APRIL 22, 2016

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers. 8 Platforms to Supercharge your Content Marketing with Paid Advertising. Start with those notes already! Outbrain. . .

Advertising 100

Advertising Distribution Marketing New York City 100

mashable.com

MAY 5, 2011

It was a spin on its own market: data visualization. It’s an even simpler — if not more ambitious — equation for LaunchRock’s Detweiler: “Have an addicting and useful product that brilliantly solves a real problem for a specific market.&# Have an account? Disclosure: The author is an adviser to Visual.ly

Pakistan 94

Pakistan Social Media Startup Stealth 94

Hearpreneur

MAY 18, 2022

Stemming from my own struggles in the search for a high-quality remote job, I discovered a niche in the job market than fifteen years ago, remained unfulfilled. I had an ‘Ah ha’ moment and saw a need in the market. 9- Need for our solution in the market. 10- To stay current on marketing trends. Photo Credit: Laura Spawn.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Business & Marketing. Digital Campaigning: Meet the Marketing Wizards of D.C.

Naming 84

Naming Startup Social Media RSS 84