Up and Running

AUGUST 7, 2019

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. So, people who are using Amazon each day to determine the products they want are almost always drilling down further based on customer reviews and shipping speeds.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

NZ Entrepreneur

MARCH 11, 2020

Today’s software and CRM systems give incredible visibility and sales insights to business owners who want to make data-driven decisions, based on accurate knowledge of what their customers really want. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. 5) Outbound Sales.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

JUNE 25, 2021

Working backward from a press release is a fast and cost-efficient way to clarify how to position your content in the most intriguing way. Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Austin Startup

OCTOBER 15, 2017

If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. However, that is wishful thinking if your customer decision makers have budgets for percentage payments and software buying is handled by a different group and a different procurement process.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? Right, right.

B2B 83

B2B Marketing B2C ChatGPT 83

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. Implement Loyalty Programs and Gamification.

Customer 114

Customer Retention B2C Programming 114

Seeing Both Sides

AUGUST 16, 2012

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. We can say the same thing for B2C products, for example, HeadSpace. Implement Loyalty Programs and Gamification.

Customer 91

Customer Retention B2C Programming 91

Occam's Razor

JULY 6, 2016

My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C. When was the last time you submitted a product review on your site? My idea today is even simpler.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

SEPTEMBER 30, 2022

Click on over and give us a review on iTunes, please! If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. So you try to pay equal attention to both of those on both sides of the software.

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Click on over and give us a review on iTunes, please! And it builds this emotional switching cost. Oh, your problem with your software, go into our community. Almost all of them are transactional.

Community 84

Community Marketing Audience Networking 84

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” So you will need smarter software to augment you. As often, it’s more of a people problem than a technology problem.

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Camtasia doesn’t own the screencasts I use their software to create.

Customer 80

Customer Harvest B2C Technical Review 80

ReadWriteStart

SEPTEMBER 3, 2010

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers.

France 163

France Technical Review Incubator Early Stage 163

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Cost per click: Track ad spending to improve performance Where to track CPC 12. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Traffic by channel: Find out where your visitors come from.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC). I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. Both, doable.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

MAY 21, 2014

Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised? Or, you know, give us a review.” access them.

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. the reviews. Read their invitation to get you to write a review.

Web 164

Web Design Marketing Security 164

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. It is the people who Google "Brand Name Coupon Code" after they see the "Enter Coupon Code" in your Shopping Cart. :).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. It does not matter if you are a B2B or B2C or A2K, you will always see this. The thing you might like the most is the no code instrumentation. Free or paid.

Analytics 141

Analytics Metrics Mobile DC 141