Occam's Razor

JUNE 11, 2014

My hope is to present a cluster of experience, each doing something spectacularly amazing, to open your minds to new possibilities. From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). I choose 34 D. (As

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. But how are networks truly measured? Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 22, 2017

As very often happens, to understand the present, you have to know the past. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Automated segment discovery.

Programming 97

Programming Revenue Analytics Software Review 97

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Segmenting CAC to prioritize channels. Fixing the Leaks. Growth marketing is a funnel.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Get some exclusive Q&A’s with keynote and conference presenters. They take care of everything from the hardware to metrics and post-production. Embed them into your Powerpoint or Google Slides presentation to provide your audience with visual cues.

South Africa 53

South Africa Audience Video Africa 53

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. Email has been the most productive channel for growing ButcherBox. and that felt good. “Ya-dig? Sho-nuff.”.

Marketing 78

Marketing B2C Social Media Channel 78

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. One Smart Star [OSS]. - Perfecto Mobile [profitable and well funded].

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” Wistia shows which metrics can be used to help you measure various factors (e.g. How to Measure Video.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Today’s copywriters can present a number of data points to take stock of their writing efforts, set goals and exhibit ROI.

Demand 46

Demand B2B Curation SEO 46