ConversionXL

MARCH 31, 2021

When presenting different formats in your content strategy document, try and include an example of what that format looks like, for example: Thought Leadership: Strategic in nature, thought leadership aims to challenge existing beliefs or present a new way of thinking. Lastly, you’ll want to decide how you’ll measure success.

Audience 127

Audience Non-Compete Distribution Channel 127

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

View from Seed

SEPTEMBER 11, 2019

But the CEO was able to talk not only about his co-founders and vision in his pitch, but also presented detailed pre-launch interviews with a handful of prospective customers who indicated they’d participate in a paid beta once the product was ready. Once you cross the chasm of launching v1.0,

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 22, 2017

As very often happens, to understand the present, you have to know the past. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” That thread is what leads me to think that something is changing and today’s’ Marketing SaaS landscape might look like different very soon.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Automated segment discovery.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

MAY 14, 2009

This workshop presents a new methodology that will allow you to bring new products -- and companies -- to life. We attempted to use Waterfall and market ourselves as B2C. Unfortunately, Im a student in Australia so the possibility of travelling to the US isnt too feasible or affordable. May 14, 2009 5:23 AM David said.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Yes, an increase in followers is important but not the golden metric of success.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Although investors bet on the future, they can’t ignore the present health of the business.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. How prospects discuss their options depends on the way you present information. Their time is better spent considering the right style to present a topic and how to motivate students who may not enjoy a particular format.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Duct Tape Marketing

JUNE 16, 2017

Get some exclusive Q&A’s with keynote and conference presenters. They take care of everything from the hardware to metrics and post-production. Embed them into your Powerpoint or Google Slides presentation to provide your audience with visual cues. Take these live videos and turn them into an event vlog. Content competition.

South Africa 54

South Africa Audience Video Africa 54

ConversionXL

AUGUST 21, 2019

Choose a single metric to help you measure your campaign’s ROI. Some of these metrics are easier to track than others, but the point is to set a goal that accurately reflects the business outcome you’re after. As we’ve already seen, some companies present their Big Ask in the first email. Awareness gap : Small.

B2B 131

B2B Technical Review Email Sales 131

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

Steve Blank

NOVEMBER 5, 2009

This post describes how companies using the Customer Development model can increase their credibility, valuation and probability of getting a first round of funding by presenting their results in a “Lesson Learned&# venture pitch. Tons of advice is available on how to pitch , present and market your company. How many are there?

Customer Development 267

Customer Development Developer Customer Silicon Valley 267

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120

B2C Startup Acquisition Finance 120

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). You are B2C or B2Q or Non-profit or an Adult-oriented business. I believe it has to do with choosing the wrong success metrics. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. But how are networks truly measured? Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

JUNE 11, 2014

My hope is to present a cluster of experience, each doing something spectacularly amazing, to open your minds to new possibilities. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Take any metric you want. That is where this blog post comes in. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MARCH 3, 2021

This report will also give you a broader sense of the long-tail keyword variants that present SEO opportunities, because those keywords are often less competitive to rank for (but still have high search intent). Google Ads cost-per-conversion metrics. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MARCH 21, 2017

This is a professionally produced, hyper-customized presentation,” he says.). As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. The first 3 are micro-metrics at best, and the 4th doesn’t tell the whole story. and that felt good. “Ya-dig? Sho-nuff.”. Don’t be a Weirdo.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” Wistia shows which metrics can be used to help you measure various factors (e.g. How to Measure Video.

Video 48

Video Conversion Mobile Search 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. You have a sales team that knows how to give a killer presentation and that wins business more often than not. You’ll want to check out metrics like bounce rate and average time on page.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

NOVEMBER 18, 2014

There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. You''ll also see examples below.].

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Take a look and let me know what you think.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

AUGUST 5, 2015

As someone who believes that best practices are merely common practices presented via an infographic, I’m always looking to test the tried and true to see how, well, true it really is. There are no absolutes in CRO, but I can say with confidence it’s never NOT present in the baseline comparison variants I create. Where to start?

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

Austin Startup

MAY 29, 2019

link] I believe that SaaS startups we’ve invested in (either as advisors or investors, or both), such as AlertMedia, Clarify, Edgecase, eRelevance, Fashion Metric, NewComLink, OneSpot, Onor, OrderGroove, Pivot Freight, RealMassive, and ShelfBucks, have natural network effects, some inherently stronger in their industries than others.

Networking 48

Networking Fractional CTO CTO Hire B2C 48