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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. Customer Discovery Never Stops.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. Products like these basically help you crowd-source your customer service input and product development pipeline.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.) What plan says that?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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The End of Innocence

Steve Blank

If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. Is this behavior an outlier or is it the norm in the PR industry? Keep them coming Reply William , on August 24, 2009 at 12:00 pm Said: I doubt this is TechCrunch’s first encounter with PR people lying.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Objects in Our Mirror are Larger than they Appear Our first goal was to set up benchmarks to measure the performance of our own graphics boards on the real applications our customers used (Photoshop, Quark, Illustrator and PageMaker.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press.