YoungUpstarts
JULY 4, 2019
The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.
YoungUpstarts
OCTOBER 13, 2013
The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. From the Use Cases, the book proposes that a Social CRM methodology could be adopted.
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Startup Professionals Musings
JANUARY 15, 2022
There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,
Startup Professionals Musings
JULY 3, 2022
For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%
Startup Professionals Musings
DECEMBER 8, 2021
If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.
YoungUpstarts
DECEMBER 5, 2012
Written by marketing consultant Mark Schaefer , the book traces the origins of “citizen influence” on the social web, delves deeply into the world of Klout , and provides tips on how one can navigate this new digital landscape. The concluding chapters of the book highlights the future applications of social scoring.
Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.
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