Business Model Customer Lean Product Development 
Steve Blank
SEPTEMBER 5, 2018
A version of this article first appeared in the Harvard Business Review. It’s the antithesis of the Lean Startup. Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits.
Startup Professionals Musings
JULY 1, 2017
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”
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Startup Professionals Musings
SEPTEMBER 13, 2022
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”
Steve Blank
NOVEMBER 13, 2012
I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. This made me believe deeply in the extreme importance of talking to customers before investing time and money, something I took to my next startup. The Crater in my rookie days.
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.
Startup Professionals Musings
DECEMBER 6, 2019
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Consider licensing your product or intellectual property, and “white labeling.”
Steve Blank
MAY 6, 2015
I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Waterfall Development.
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