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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 66
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6 Effective Strategies to Reduce Recruitment Costs and Hire the Right People

Up and Running

Whether you are a cash-strapped business or a multinational corporation, the cost of taking on a new employee is as high as $4,129 per hire. These technological changes also affect the way hiring is done. However, no recruitment team has a bottomless budget or the time for hiring non-stop. Embracing changes in hiring.

Cost 117
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10 Ways Owners Often Jeopardize Their Business Growth

Startup Professionals Musings

You may be the main problem, insisting on making every decision, and hiring cheap helpers rather than help. Ineffective and expensive marketing campaigns. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

The best writer I ever hired at a startup wasn’t a former journalist. The best writer I ever hired at a startup didn’t have a resume. The best writer I ever hired at a startup is trying to work at your startup all the time, but 99 out of 100 times, you pass. Why We All Usually Botch This Hire.

Hiring 335
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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Google Analytics is free and many social channels have their own reporting pages.

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Harnessing Digital Marketing Channels for Explosive Business Growth

The Startup Magazine

Here are the most effective digital marketing channels to skyrocket your business’s success. You should hire the best SEO Company for better search engine optimisation. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking.

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